[net-gold] MAPS AND ATLASES: CARTOGRAPHY : BUSINESS: CORPORATIONS: NAMED CORPORATIONS: APPLE, GOOGLE: Hey, Apple: Mapping Takes More Work than You Think
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
- To: Net-Gold -- Educator Gold <Educator-Gold@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxxx>, net-gold@xxxxxxxxxxxxx, Net-Gold <Net-Gold@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxx>, Net-Gold <net-gold@xxxxxxxxxxxxxxxx>, K-12ADMINLIFE <K12ADMIN@xxxxxxxxxxxxxxxxxxx>, K12AdminLIFE <K12AdminLIFE@xxxxxxxxxxxxxxx>, MediaMentor <mediamentor@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxxx>, Net-Platinum <net-platinum@xxxxxxxxxxxxxxx>, Sean Grigsby <myarchives1@xxxxxxxxxxxxxxx>, Net-Gold <NetGold_general@xxxxxxxxxxxxxxxxx>, Temple Gold Discussion Group <TEMPLE-GOLD@xxxxxxxxxxxxxxxxxxx>, Temple University Net-Gold Archive <net-gold@xxxxxxxxxxxxxxxxxxx>, Health Lists -- Health Diet Fitness Recreation Sports Tourism <healthrecsport@xxxxxxxxxxxxxxxx>, Health Diet Fitness Recreation Sports <healthrecsport@xxxxxxxxxxxxxxx>, HEALTH-RECREATION-SPORTS-TOURISM@xxxxxxxxxxxxxxxxxxx
- Date: Mon, 1 Oct 2012 07:07:07 -0400 (EDT)
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MAPS AND ATLASES: CARTOGRAPHY :
BUSINESS: CORPORATIONS: NAMED CORPORATIONS: APPLE, GOOGLE:
Hey, Apple: Mapping Takes More Work than You Think
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Hey, Apple: Mapping Takes More Work than You Think
Apple's apology suggests it may underestimate
how much effort is needed to build a great map app.
David Talbot
Monday, October 1, 2012
Technology Review
http://www.technologyreview.com/news/429365/
hey-apple-mapping-takes-more-work-than-you-think/
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A shorter URL for the above link:
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http://tinyurl.com/8fbbbkp
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In response to scathing criticism over its new Maps app for mobile
devices, Apple CEO Tim Cook last week apologized and admitted that the
company "fell short," but his statement did not hint at the true scale of
the job Apple now faces to fix things, experts say.
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Cook did say user feedback would play a role. "The more our customers use
our Maps the better it will get and we greatly appreciate all of the
feedback we have received from you," Cook wrote in a letter to customers.
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But Apple is going to need far more than user feedback. The scale of the
problemparticularly, the millions of errant labels on points of interest
like businessesrequires new data sources and easier ways to contribute
fixes, as well as enough willing map-fixers in geographically dispersed
regions. Little of this is evident now, experts say.
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There are some ways the process can be helped along automatically. Apple
will benefit from analyzing what people are searching for. For example, if
a search does not result in a "hit," "Apple can flag this search as a
possible error in their databaseperhaps an address error, a
point-of-interest error, or network geometry error," says Michael Dobson,
president of TeleMapics, a mapping consultancy.
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In addition, by noting where people are using the maps, Apple can set
priorities on what to fix, he says.
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://workface.com/e/daviddillard
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