. Date: Tue, 12 Jan 2010 14:35:26 -0700 (MST) From: George Lessard <media@xxxxxxx> Reply-To: Net-Gold@xxxxxxxxxxxxxxx To: Net-Gold@xxxxxxxxxxxxxxx Subject: [Net-Gold] Canada's The B e a v e r Magazine Renamed to End P o r n Mix-Up . Canada's The "B e a v e r" Magazine Renamed to End "P o r n" Mix-Up AFP: #Canada's The "B e a v e r" mag renamed to end "p o r n" mix-up http://ow.ly/VMiG #journalism #media #publishing #history [excerpt] OTTAWA ? Canada's second-oldest magazine, The "B e a v e r", is changing its name after 90 years because the title is too often censored by online "p o r n" filters, preventing it from reaching new online readers. The Winnipeg-based magazine was launched in 1920 to celebrate the 250th anniversary of the Hudson's Bay Company and the fur trade that led to the early exploration of Canada. But in modern times, the term "B e a v e r" has become slang for women's genitals. "The "B e a v e r" was an impediment online," publisher Deborah Morrison told AFP. "Several readers asked us to change the title because their spam filters at home or at work were blocking it," she said. "I've even had emails bounce back because I had inadvertently typed the term in the heading." [...] -- GEORGE LESSARD Information & Media Specialist Online Business Card: http://lessardcard.notlong.com Home e-mail media@xxxxxxx Alternate e-mail: mediamentor@xxxxxxxxx http://www.scribd.com/doc/22827994/George-Lessard-s-Biography http://www.google.com/profiles/mediamentor http://www.netvibes.com/mediamentor http://lessardcard.notlong.com SKYPE: themediamentor http://twitter.com/mediamentor http://www.facebook.com/mediamentor My panoramic images http://panoramas-by-george.notlong.com My YouTube: http://www.youtube.com/user/mediamentor Photos: http://photosbygeorge.notlong.com Books: http://www.scribd.com/MediaMentor Photo Illustrations: http://www.flickr.com/photos/george-lessard/sets/72157603627797568/ Etcetera: http://www.flickr.com/photos/george-lessard/sets/459582/ Bookmarks: http://del.icio.us/themediamentor Member: Canadian Association of Journalists http://www.caj.ca Canadian Artists Representation / le Front des artistes canadiennes http://www.carfac.ca/ Canadian Artists Representation Copyright Collective http://www.carcc.ca/ .