[net-gold] BOOKS: ELECTRONIC : RETAIL : INTERNET: BUSINESS AND BUSINESSES : PUBLISHERS PUBLISHING AND PUBLICATIONS: Publishers Short-Sighted in E-Book Price Fight
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
- To: Net-Gold <Net-Gold@xxxxxxxxxxxxxxx>, Temple University Net-Gold Archive <net-gold@xxxxxxxxxxxxxxxxxxx>, Temple Gold Discussion Group <TEMPLE-GOLD@xxxxxxxxxxxxxxxxxxx>, Net-Gold <net-gold@xxxxxxxxxxxxxxxx>, Sean Grigsby <myarchives1@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxxx>, K12AdminLIFE <K12AdminLIFE@xxxxxxxxxxxxxxx>, Net-Platinum <net-platinum@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxx>, "Net-Gold @ Nabble" <ml-node+3172864-337556105@xxxxxxxxxxxxx>, K-12ADMINLIFE <K12ADMIN@xxxxxxxxxxxxxxxxxxx>, MediaMentor <mediamentor@xxxxxxxxxxxxxxx>, Digital Divide Diversity MLS <mls-digitaldivide@xxxxxxxxxxxxxxx>, net-gold@xxxxxxxxxxxxx
- Date: Sun, 7 Feb 2010 12:20:49 -0500 (EST)
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Publishers Short-Sighted in E-Book Price Fight
Publishers Short-Sighted in E-Book Price Fight
Jeff Bertolucci
Feb 7, 2010 8:29 am
PC World
<http://www.pcworld.com/article/188761/
publishers_shortsighted_in_ebook_price_fight.html>
A shorter URL for the above link:
<http://tinyurl.com/ybk3uw8>
Another episode of As The E-Book Turns wrapped this week, with Amazon
locked in a page-turning battle with the publishing industry. The plot
twists are many, but here's a quick outline: Amazon wants to continue
charging $10 for e-book versions of most new titles and bestsellers, but
the industry's leading publishers think that price is too low.
Macmillan, for instance, wants $13 to $15 for most of its e-book titles, a
demand that Amazon conceded to last week. Hachette, another major
publisher, also plans to drop Amazon's $9.99 price model, and would rather
see many e-books in the $15 range. HarperCollins has made a similar move.
Meanwhile, the industry just gained an ally in Apple, which has agreed to
let publishers set the price of e-books designed for its new iPad tablet.
Don't Devalue Us
It's no surprise that publishers would want higher e-book prices,
particularly for hot new bestsellers. But their strong-arm efforts to
eradicate Amazon's consumer-friendly pricing aren't a good way to grow a
nascent e-book market (and e-reader) market.
Let's play devil's advocate and assume there's a valid reason for hiking
e-book prices. If so, publishers have done a poor job so far of stating
their case. HarperCollins owner Rupert Murdoch has said that Amazon's
pricing "devalues books." Really, how so? I'm sure most Kindle owners
would disagree.
A physical book and an e-book are different. You can sell the former, not
the latter. You can't lend a Kindle title to another user, although
hopefully that policy will change over time. (Barnes & Noble allows users
of its Nook e-reader to share titles, but only for a brief two-week
period.) And since you can't line a bookshelf with e-books, there's no
home-decorating value either.
---------------------------------------
The complete article may be read at the URL above.
Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
<http://daviddillard.businesscard2.com>
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