[nasional_list] [ppiindia] Where Diplomacy Fails, Food and Beverage Chains Flourish

From: "Ambon" <sea@xxxxxxxxxx>
To: <"Undisclosed-Recipient:;"@freelists.org>
Date: Sun, 8 Jan 2006 12:34:45 +0100
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**http://www.arabnews.com/?page=1&section=0&article=75969&d=8&m=1&y=2006

            Sunday, 8, January, 2006 (08, Dhul Hijjah, 1426)


                  Where Diplomacy Fails, Food and Beverage Chains Flourish
                  Wael Mahdi, Arab News 


                    
                        

                        The Al Baik outlet in the heart of Mina. (AN photo by 
Khidr Al-Zahrani)    
                        
                  MINA, 8 January 2006 - Telling a Muslim who holds a slice of 
pizza from Pizza Hut in one hand and a can of Pepsi in the other that he is 
under the influence of American capitalism has become increasingly irrelevant. 

                  Indeed, American brands have penetrated parts of the world 
where American diplomacy has failed. Hostility against American policies and 
icons may be increasing everywhere in the Muslim world, but when it comes to US 
food and beverage products things are considerably different. 

                  American multinational companies have succeeded in reaching 
Muslims not by establishing local branches in the remote mountain villages, but 
in part by establishing branches in places where Muslims congregate, such as 
the holy sites of Makkah, Madinah and Mina. 

                  This confirms the fact that global capitalism has no 
nationality and is not constrained by religious ideologies. People worldwide 
are becoming regular customers of large American food and beverage companies, 
and pilgrims are no exception.

                  There are still many who see in the presence of American 
restaurants and brands in Muslim countries as an offensive sign of cultural 
hegemony and colonization. Others view it as simply additional choices of food 
and drink. 

                  Regardless, companies like Pizza Hut Inc., PepsiCo Inc. and 
many others are present in places where their boards of directors and top 
foreign managers cannot set foot. And Muslims are enjoying these brands at holy 
sites despite their origins or the cultural and political arguments for or 
against their presence.

                  Meanwhile, a food chain closer to home has also set up for 
Haj business just a few meters away from the Jamrat stoning area. Al Baik will 
be operating in the area selling meals at a reduced, not-for-profit cost to 
pilgrims during the Haj. Rami Abu-Ghazaleh, CEO of Express Foods Company, which 
owns and operates the Al Baik chain, announced that the three branches of the 
company in Mina, including the new one, is set to produce quarter million meals 
per day with a total cost of SR4 million. The construction of the branch's 
newest 400-square-meter store took only 14 days.
                 
           
     


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[nasional_list] [ppiindia] Where Diplomacy Fails, Food and Beverage Chains Flourish

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