[msb-alumni] Ex-Toyota head Tatsuro Toyoda, who led overseas drive, dies at 88
- From: Steve <pipeguy920@xxxxxxxxx>
- To: <msb-alumni@xxxxxxxxxxxxx>
- Date: Tue, 9 Jan 2018 15:44:04 -0500
BlankEx-Toyota head Tatsuro Toyoda, who led overseas drive, dies
TOKYO -- Tatsuro Toyoda, the former Toyota Motor Corp. president who led the
company's climb to become one of the world's top automakers, has died. He was
88. Toyoda, a son of the company's founder, died Dec. 30 of pneumonia, the
Japanese automaker said Saturday.
Toyoda, the automaker's seventh president, stepped down from the position in
1995, while
continuing in other posts, such as adviser, a title he held until his death. He
was instrumental in setting up the California joint venture with U.S. rival
General Motors called NUMMI, or New United Motor Manufacturing Inc., which
began
production in 1984. At that time, it was heralded as a pioneer in international
collaborations in the industry.
With a career focused on international operations, Toyoda served as NUMMI's
first president, and is known for his efforts
to bring together Toyota's corporate culture of super-efficiency, teamwork and
empowering workers with American culture, including introducing a new style of
labor-management relations.
Toyoda's father, Kiichiro Toyoda, founded the company. His brother Shoichiro
Toyoda, whom he succeeded as president, is current President Akio Toyoda's
father.
When Tatsuro Toyoda handed the helm to an executive outside the Toyota family,
there was speculation he may be
the last Toyoda family member to lead the company. But Akio defied skeptics to
become president in 2009, underlining the family's legacy for the automaker.
The
rural house that marks the automaker's humble beginnings serves as a monument
today.
Toyota employees still repeat the sayings handed down by the family leaders
about hard work and a hands-on approach.
The company name is spelled and pronounced with a "T," instead of the "D" as in
the family name, because it was considered to bring luck, according to
fortune-telling.
Born in 1929, Tatsuro Toyoda was a graduate of the prestigious University of
Tokyo, earning a degree in mechanical engineering. In 1953, he joined Toyota,
which now makes the Prius hybrid, Camry sedan and Lexus luxury models, and
rivals Volkswagen AG, General Motors and the Renault-Nissan alliance as a top
automaker in annual global vehicle sales.
Toyoda earned an MBA in 1958 from New York University, where he studied under
quality-control expert W. Edwards Deming, an American credited with influencing
Japanese manufacturing and helping develop its reputation for quality.
A memorial service with family members was held for Toyoda, but a bigger
farewell is being planned, according to the automaker. He is survived by his
wife, Ayako Toyoda, but details on other family members were not immediately
available.
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