How do we communicate? We can go to the barricades, draw lines in the sand, tell people where they are wrong. Far from being persuasive, this approach tends to harden opposition. Attempts to assert authority and punish deviation don't get us very far these days. There may, however, be something to what European sociologists like Pierre Baudrillard and Zygmunt Bauman have been saying for years. Panoptical authority is dead. Today, seduction is queen. For a few words about a modern master of the art, check out http://www.talentzoo.com/website/columns/ColumnContent.aspx?Id=2153 John -- John McCreery The Word Works, Ltd., Yokohama, JAPAN Tel. +81-45-314-9324 http://www.wordworks.jp/