Home Based Online Marketing News What Do People Want Online?
- From: Roger Schoenwald <rwspub@xxxxxxxxx>
- To: hbomn@xxxxxxxxxxxxx
- Date: Sat, 21 Jul 2001 06:52:17 -0700 (PDT)
HOME BASED ONLINE MARKETING NEWS
"Information You Need to Help Your Business Grow"
A e-zine publication of
RWS Publishing
July 14, 2001
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Hello Subscribers,
We have tweeked our format to give you a better
look and easier read of our ezine. We also are
introducing our new section, E-Commerce Resources.
Each week we will introduce to you the most valuable
tips and tools we find to help you make money with
your small or home based business.
Roger Schoenwald
In Today's Issue
1. An Affiliate Marketing Plan
2. Five Common Questions About Web Copy
3. What Do People Want Online
4. E-Commerce Resources
5. Classifieds
********************
Sponsor 1
Discover THE SAME SECRETS Corey Rudl used to balloon
his
one-man basement operation into a $5.2 million
Internet
company -- on a shoestring budget. If you want to skip
the hurdles, ENJOY A HANDS-FREE INCOME,
and PROFIT WILDLY from the mistakes of investor-funded
dot-coms, I highly recommend visiting:
http://www.marketingtips.com/t.cgi/5260
You'll discover 1,000+ PAGES OF THE EXACT INFORMATION
YOU
NEED to start and grow your very own highly profitable
Internet business.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Affiliate Marketing Aticle
http://onlinesuccessstrategies.com/affiliate.htm
"An Affiliate Marketing Plan"
Internet Marketing Article
http://onlinesuccessstrategies.com/imc.htm
"Five Common Mistakes About Web Copy"
This Weeks Success Article
What do People Want Online? It's not what you think
it is.
by Jay Conrad Levinson
What people want online is a question guerrillas ask
themselves
a lot. Whether it's for fun or work or something else,
understanding a consumer's motives once he or she logs
on is a
necessity. But the experts don't seem to agree on what
people
want.
Some folks see the web as a vast, new field for
advertising
messages, assuming that while people may want to do
something
else, if we can entice them with flash, we can sort of
trick them
into paying attention to our products and services.
Guess what. That's not gonna happen.
Other folks seem to subscribe to the notion that
people online
are looking for entertainment on the Internet, and
therefore they
construct messages aimed at persuading while playing.
And,
in other cases, the time-honored direct-response model
wins out:
Grab people when you can, get 'em to take an action,
and then
market, market, market. The answer may be that the
consumer has
and wants a lot more control than we give him/her
credit for.
Today, webmeisters are in control. Sort of. In a
perfect
cyberworld, people will be in control. Sort of.
Two recent studies shed light upon this dilemma. One
was
conducted by Zatso. The other was conducted by the Pew
Research
Center. Zatso and Pew. (Those guys didn't spend much
time
reading "how-to-name-your-company" books, I guess.)
Still, both
of their studies illuminated the answer as to what
people want
to do online.
The answer, as most answers, is very utilitarian:
People want to
accomplish something online. They're not aimless
surfers hoping
to discover a cybertreasure. Instead, the average Net
user turns
out to be a goal-oriented person interested in finding
information and communicating with others -- in doing
something
he or she set out to do.
Look at the Zatso study. "A View of the 21st Century
News
Consumer" looked at people's news reading habits on
the web. It
revealed that reading and getting news was the most
popular
online activity after email. The guerrilla thinks,
"That means
email is number one. How might I capitalize on that?"
One out of three respondents reported that they read
news online
every day, with their interests expanding
geographically --
local news was of the most interest, U.S. news the
least.
Personalization was seen as a benefit, too.
Seventy-five percent
of respondents said that they wanted news on demand
and nearly
two out of three wanted personalized news. The
subjects surveyed
liked the idea that they, not some media outlet,
controlled the
news they saw. They feel they're better equipped to
select what
they want to see than a professional editor. Again,
control
seems to be the issue. Again, guerrillas think of ways
to market
by putting the prospect in control.
The Pew Research Center study revealed that regular
net users
were more connected with their friends and family than
those who
didn't use the Internet on a regular basis.
Almost two-thirds of the 3,500 respondents said they
felt that
email brought them closer to family and friends --
significant
when combined with the fact that 91% of them used
email on a
regular basis. That's 91%. It took VCRs 25 years to
achieve such
market penetration.
What did people in this study seem to be doing online
when they
weren't doing email? Half were going online regularly
to
purchase products and services, and nearly 75 percent
were going
online to search for information about their hobbies
or
purchases they were planning to make. Sixty-four
percent of
respondents visited travel sites, and 62 percent
visited
weather-related sites. Over half did educational
research, and
54 percent were hunting for data about health and
medicine.
A surprising 47 percent regularly visited government
web sites,
and 38 percent researched job opportunities. Instant
messaging
was used by 45 percent of these users, and a third of
them
played games online. Even with all the hype in the
media, only
12 percent said they traded stocks online.
What does this mean to e-marketers? It means that if
you're
constructing a site for goal-oriented consumers, you'd
better
make sure you can help facilitate their seeking.
Rather than
focus on entertainment, flash, and useless splash
screens, the
most effective sites are those that help people get
the
information they want when they need it.
Straightforward data,
information that invites comparison, and straight talk
are going
to win the day.
A client buddy of mine showed me his website which
heralds his
retail location and attempts to sell nothing online.
He said it
has been the biggest moneymaker in the history of his
35-year-old company. Then he apologized for its lack
of glitter
and special effects. He asked how his site could be so
successful even though it lacked anything to add
razzmatazz and
dipsydazzle.
Now, you know the answer.
======================
Jay Conrad Levinson is probably the most respected
marketer in
the world. He is the inventor of "Guerrilla Marketing"
and is
responsible for some of the most outrageous marketing
campaigns
in history -- including the "Marlboro Man" -- the most
successful ad campaign in history. In his latest book,
"Put
Your Internet Marketing on Steroids" Jay reveals how
you can
use marketing steroids legally to make your business
insanely
profitable.
*****
Sponsor 2
Make A Living Online
Can You Really Earn A Living On The Net?
This new Web-Guide is a "Must Have!"
While it's no secret that average people from all
walks of life are becoming wealthy online, it IS a
secret HOW
they are doing it. Now you can find out exactly how,
and
more importantly, how YOU can do it too. This unique
Web-Based Guide cuts through all the hype and
confusion. Give it a
visit.
It may change your life...
http://www.make-a-living-online.com/?d08048 ;
******
This Weeks E-Commerce Resources
Web Commerce Today Newsletter
http://wilsonweb.com/a/go.to/rwspub
Report on Affiliate Management Software
http://wilsonweb.com/a/go.to/rwspub/http://wilsonweb.com/ebooks/affilisoft.htm
12 Ways to Give Your Webstore a Sales Boost
http://wilsonweb.com/a/go.to/rwspub/http://wilsonweb.com/ebooks/sales-boost.htm
Guide to E-mail Newsletters
http://wilsonweb.com/a/go.to/rwspub/http://wilsonweb.com/ebooks/email-newsletters.htm
*****
Classifieds
WOW! What An Ezine!
TheWizWorld Strange & Unusual Newsletter
Strange, unusual, useful! Published 3 times a week
FREE ad opps abound
Be ENTERTAINED and INFORMED!
http://www.thewizworld.com/
mailto:wizworld_subscribe@xxxxxxxxxxxxx
*****
Would YOU like to have OPTIMAL HEALTH, BEAUTIFUL SKIN
& FINANCIAL FREEDOM? It IS possible. Join our TEAM &
find out what we did & how we're enjoying life. Go
here NOW!
http://www.unitoday.net/healthnwealth4you ; Can't wait
to hear from you & help you make YOUR dreams a
REALITY!
*****
FREE Newsletter: Health, Wealth & Freedom Gazette!
Health/nutrition info. to help you gain optimal
health, MLM & internet to promote your online
business. We've also
got health tips & lots more! FREE weekly ads to
subscribers!
Subscribe at: http://www.truewealth4you.com or
mailto:webmaster@xxxxxxxxxxxxxxxxxx?subject=subscribeme
*****
From eBooks to affiliate programs the book "The
Secrets Of An Internet Marketing Warrior" will
show you how to start making money on the
Internet immediately.
http://thewarriorgroup.com/cgi-bin/warriors.cgi?2396
*****
For those of you who will be losing your Listbot
service, we have an alternative for you.
Get Mailloop
http://www.marketingtips.com/mailloop/t.x/5260
*****
Get all the greatest freebies on the net today.
Tons of free stuff! Limited time to get this FREE!
http://ident26180.listbot.com
ADVERTISING available in The Ultimate Publications
mailto:ide26180@xxxxxxx?subject=ADRATES/1
*****
SuccessNet
Download a free eBooklet, KEYS TO PERSONAL
EFFECTIVENESS from http://www.SuccessNet.org/keys.htm.
Free
subscriptions, memberships, books and SuccessMark
Cards are available
at
http://www.SuccessNet.org/at.cgi/152506
*****
"How many hits can you get per day using the
StartBlaze free traffic building system?"
Click here to find out:
http://www.startblaze.com/cgi-bin/intro.cgi?7296
*****
ONLINE MARKETING TIPS FOR BEGINNERS:
HOW TO BUILD A PROFITABLE ONLINE BUSINESS IN 90 DAYS..
http://www.beginnersguidetoecommerce.com/cgi/at.cgi?a=139097
*****
Got a new site? How are you going to promote it?
At FreeBonanza
http://www.freebonanza.com/partner.asp?ref=8483
**************************************************************************
Thanks for reading Home Based Online Marketing News!
Please send this on to friends and business
associates.
This FREE ezine is sent to those who have requested
it.
To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx
(C) Copyright 2001 RWS Publishing
Roger Schoenwald
Publisher
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx
__________________________________________________
Do You Yahoo!?
Make international calls for as low as $.04/minute with Yahoo! Messenger
http://phonecard.yahoo.com/
Other related posts:
