Home Based Online Marketing News New and Updated Information

  • From: Roger Schoenwald <rwspub@xxxxxxxxx>
  • To: hbomn@xxxxxxxxxxxxx
  • Date: Fri, 16 Nov 2001 17:27:56 -0800 (PST)

HOME BASED ONLINE MARKETING NEWS 
   "Helping You To Be Successful Online"

A e-zine publication of 
RWS Publishing
Onlinesuccessstrategies.com
November 17, 2001
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In Today's Issue

1. How to Start and Promote Any Business New and Updated
2. Why You Don't Make Money From Your Affiliate Business
3. Increase Your Sales and Profits With Personalized Messages
4. E-Commerce Resources
5. Classifieds
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Affiliate Marketing Article
Why You Don't Make Money From Your Affiliate Business
http://onlinesuccessstrategies.com/affiliate.htm

Internet Marketing Article
How to Start and Promote Any Business New and Updated
www.cashflowmarketing.com/reporter/index.cgi?12375

This Weeks Success Article
Increase Your Sales and Profits With Personalized Messages
Copyright 2001 By Bob Leduc

I paid bills last night. After writing checks on the
business account I noticed a little sticky note on the next
check reminding me to get more checks printed.

My mail this morning included a sale catalog from an office
supply company I use. The back cover included a picture of
the same style business check I've been using. Printed over
the check was the following personal message: "Bob ...Don't
be caught short. Stock up now for the coming year and save
up to 73 percent." I immediately called them with my order.

This big corporation understands the value of personalized
messages. Their system "remembers" how often I order certain
items and produces a personalized offer on schedule. I'm
sure this personalization develops sales for them at a rate
many times greater than their nearest competitor.

Personalized messages offer an even greater advantage for
small businesses. Plus, it's an easy and inexpensive
procedure to implement.

THE MOST IMPORTANT WORD

What's the most important word you know? It's your name.
The most important word your prospects and customers know
is their name. It's a powerful magnet you can use anytime
you want to get their immediate attention.

For example, I always include my customer's or prospect's
first name on the subject line of my outgoing email
messages. It immediately attracts attention and guarantees
my message gets read. I do this manually. But you may want
to investigate some of the software developed to merge
different text into the subject line and body copy of each
email message.

YOU NEED A REAL NAME

You already have the personal names of your customers.
You'll also have personal names when you compile or rent a
prospect list for postal mail. The name is part of the
postal address. But you may not have the personal name for
most of the prospects you collected online at your web site
or from email requests. Often you have only their email
address.

I discovered an effective alternative to use when I don't
have a person's real name. It's hidden in every email
address. It's the part of the email address to the left of
the "@" symbol. For an email address of "AB6@xxxxxx", it's
the "AB6" portion. I insert this part of the email address
where I would normally put the person's first name. It's not
as personal as the real first name but it attracts more
attention and produces a higher response than no
personalization.

Make a habit of collecting and storing the real name of each
prospect in addition to their email address so you can use
it to personalize your messages to them. Look for it in the
header of the email message when the sender doesn't "sign"
the message.

TIP: You'll automatically get more real names in email
messages by revealing your real name first. I do this by
using my real name as my email address. Over 75 percent of
the email messages I receive include the sender's real
first name.

DON'T OVERDO IT!

Use a person's name no more than 2 or 3 times in a
communication. Inserting it too many times annoys the
reader and broadcasts that the message is part of an
automated mass mailing.

Sometimes you don't need much more than a prospect's name
to get results. For example, I send a lot of prospecting
postcards by postal mail to targeted lists. The only
message on the postcard is the recipient's name followed by
a benefit statement plus a phone number, email address or
web site address where the prospect can get more information.
I always get a high response because each recipient is
attracted by their name and can't resist reading the rest of
my brief message. None of these postcards get tossed without
being read.

Start personalizing your communications to prospects and
customers. It will substantially increase the response you
get -- without increasing your costs.
-------------------------------------
Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email: BobLeduc@xxxxxxx  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

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This Weeks E-Commerce Resources

A Merchant's Guide to
E-Commerce Payment Gateways
http://onlinesuccessstrategies.com/wilsonweb.htm

What's Your Biggest E-Commerce Need?
This site has the resources to answer 
your questions.
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The First no-hype, step-by-stepGuide to 
Making a Living from the Internet.
http://www.make-a-living-online.com/?d08048

Planning Your Internet Marketing Strategy
http://onlinesuccessstrategies.com/amazon.htm
*****
Classifieds
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MYSS! 2002 is the complete e-commerce package -- whether
you're building an affiliate business or selling hundreds of
SKUs directly from a Web site.
http://onlinesuccessstrategies.com/sitesell.htm
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Why You Should be a Marketing Warrior
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ONLINE MARKETING TIPS FOR BEGINNERS: 
HOW TO BUILD A PROFITABLE ONLINE BUSINESS IN 90 DAYS..
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*****************************************************
Thanks for reading Home Based Online Marketing News! 
Please send this on to friends and business associates.
This FREE ezine is sent to those who have requested it. 
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(C) Copyright 2001 RWS Publishing
Roger Schoenwald
Publisher
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx



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