HOME BASED ONLINE MARKETING NEWS "Helping You To Be Successful Online" A e-zine publication of RWS Publishing Onlinesuccessstrategies.com November 17, 2001 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hello Subscribers, Have You Started Your Holiday Shopping? You can do it all from the comfort of your home. Go to http://onlinesuccessstrategies.com/amazon.htm Amazon has not only books, but electronics, appliances, tools, toys and games, housewares, computers and more. Amazon.com, the earths biggest selection. Start shopping now at http://onlinesuccessstrategies.com/amazon.htm *** Over 1,000+ PAGES of the Hottest, Proven Profitable Internet Business Secrets Broken Down Into An EASY-TO-DUPLICATE System. Corey Rudl is the owner of four highly successful online businesses that attract more than 6,000,000 visitors and generate over $5.2 million each year. He is also the author of the #1 best-selling Internet Marketing course online. To check out his site that's jam-packed with THE EXACT INFORMATION YOU NEED to start, build, and grow your very own profitable Internet business, I highly recommend visiting:http://www.marketingtips.com/t.cgi/5260 This guy really knows what he's talking about! Roger Schoenwald In Today's Issue 1. How to Start and Promote Any Business New and Updated 2. Why You Don't Make Money From Your Affiliate Business 3. Increase Your Sales and Profits With Personalized Messages 4. E-Commerce Resources 5. Classifieds ******************** Sponsor 1 I have just been informed that two of the most saavy internet marketers (Jerome Chapman & Miguel Alvarez - I'm sure you've heard both names before) have joined forces to open a brand new website that is literally rocking the internet marketing world. You still have time to get help from marketing experts that guarantee that you'll profit buckets of cash in a hurry... It is a never before seen *100% *LifeTime* Guarantee! 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To Your Success, Roger Schoenwald http://MakeNetMoney.com/enter.htm?id=rwspub PS If you want to make up to $100 an hour or more from the comfort of home spending as little as 2 hours a day using the most profitable Point-and-Click Profit System in the world then do yourself a favor....don't miss the deadline to save over 50% ....get a never seen before *Life Time* guarantee and Join Today! http://MakeNetMoney.com/enter.htm?id=rwspub ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Affiliate Marketing Article Why You Don't Make Money From Your Affiliate Business http://onlinesuccessstrategies.com/affiliate.htm Internet Marketing Article How to Start and Promote Any Business New and Updated www.cashflowmarketing.com/reporter/index.cgi?12375 This Weeks Success Article Increase Your Sales and Profits With Personalized Messages Copyright 2001 By Bob Leduc I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed. My mail this morning included a sale catalog from an office supply company I use. The back cover included a picture of the same style business check I've been using. Printed over the check was the following personal message: "Bob ...Don't be caught short. Stock up now for the coming year and save up to 73 percent." I immediately called them with my order. This big corporation understands the value of personalized messages. Their system "remembers" how often I order certain items and produces a personalized offer on schedule. I'm sure this personalization develops sales for them at a rate many times greater than their nearest competitor. Personalized messages offer an even greater advantage for small businesses. Plus, it's an easy and inexpensive procedure to implement. THE MOST IMPORTANT WORD What's the most important word you know? It's your name. The most important word your prospects and customers know is their name. It's a powerful magnet you can use anytime you want to get their immediate attention. For example, I always include my customer's or prospect's first name on the subject line of my outgoing email messages. It immediately attracts attention and guarantees my message gets read. I do this manually. But you may want to investigate some of the software developed to merge different text into the subject line and body copy of each email message. YOU NEED A REAL NAME You already have the personal names of your customers. You'll also have personal names when you compile or rent a prospect list for postal mail. The name is part of the postal address. But you may not have the personal name for most of the prospects you collected online at your web site or from email requests. Often you have only their email address. I discovered an effective alternative to use when I don't have a person's real name. It's hidden in every email address. It's the part of the email address to the left of the "@" symbol. For an email address of "AB6@xxxxxx", it's the "AB6" portion. I insert this part of the email address where I would normally put the person's first name. It's not as personal as the real first name but it attracts more attention and produces a higher response than no personalization. Make a habit of collecting and storing the real name of each prospect in addition to their email address so you can use it to personalize your messages to them. Look for it in the header of the email message when the sender doesn't "sign" the message. TIP: You'll automatically get more real names in email messages by revealing your real name first. I do this by using my real name as my email address. Over 75 percent of the email messages I receive include the sender's real first name. DON'T OVERDO IT! Use a person's name no more than 2 or 3 times in a communication. Inserting it too many times annoys the reader and broadcasts that the message is part of an automated mass mailing. Sometimes you don't need much more than a prospect's name to get results. For example, I send a lot of prospecting postcards by postal mail to targeted lists. The only message on the postcard is the recipient's name followed by a benefit statement plus a phone number, email address or web site address where the prospect can get more information. I always get a high response because each recipient is attracted by their name and can't resist reading the rest of my brief message. None of these postcards get tossed without being read. Start personalizing your communications to prospects and customers. It will substantially increase the response you get -- without increasing your costs. ------------------------------------- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@xxxxxxx Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ***** Sponsor 2 ****** The jury is in! MYSS! 2002 is even more complete, more valuable, and utterly indispensible for anyone wishing to sell ANYTHING on the Net. Building a successful Internet business is much more than simply DOING. It's all about DOING it RIGHT. That's why owning the totally revamped MYSS! 2002 is so critical toyour online success. Spinning your wheels? Tired of watching your money go outthe door, without any of it coming back? 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This site has the resources to answer your questions. http://wilsonweb.com/a/go.to/rwspub The First no-hype, step-by-stepGuide to Making a Living from the Internet. http://www.make-a-living-online.com/?d08048 Planning Your Internet Marketing Strategy http://onlinesuccessstrategies.com/amazon.htm ***** Classifieds ***** MYSS! 2002 is the complete e-commerce package -- whether you're building an affiliate business or selling hundreds of SKUs directly from a Web site. http://onlinesuccessstrategies.com/sitesell.htm ***** Amazon.com Get the best selling books, music, movies, electronics, software, games, tools, housewares and more all in one place at great New low prices. http://onlinesuccessstrategies.com/amazon.htm ***** MAKE MORE MONEY online! Get SMART with FREE Internet Tips, Opportunities & Humor News, get insider secrets, tips, articles, special deals, Internet resources, great FREEBIES, and more! FREE "Magic Letters" Report to next 100 new subscribers to WealthWorld Gazette http://www.welcometowealthworld.com/ mailto:webmaster@xxxxxxxxxxxxxxxxxxxxxxxx?subject=subscribe ***** Why You Should be a Marketing Warrior http://onlinesuccessstrategies.com/warriors.htm ***** ONLINE MARKETING TIPS FOR BEGINNERS: HOW TO BUILD A PROFITABLE ONLINE BUSINESS IN 90 DAYS.. http://www.beginnersguidetoecommerce.com/cgi/at.cgi?a=139097 ***************************************************** Thanks for reading Home Based Online Marketing News! Please send this on to friends and business associates. This FREE ezine is sent to those who have requested it. To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx (C) Copyright 2001 RWS Publishing Roger Schoenwald Publisher http://onlinesuccessstrategies.com publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx __________________________________________________ Do You Yahoo!? Find the one for you at Yahoo! Personals http://personals.yahoo.com