Home Based Online Marketing News Affiliate Marketing Techniques

  • From: Roger Schoenwald <rwspub@xxxxxxxxx>
  • To: hbomn@xxxxxxxxxxxxx
  • Date: Sat, 6 Oct 2001 06:50:14 -0700 (PDT)

HOME BASED ONLINE MARKETING NEWS 
   "Helping You To Be Successful Online"

A e-zine publication of 
RWS Publishing
Onlinesuccessstrategies.com
October 6, 2001
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Hello Subscribers,

Some great resources for you this week. Also check
out our home page for more ways to make your home
or small business successful.

Roger Schoenwald

In Today's Issue

1. Affiliate Marketing Techniques
2. Put Some Punch In Your Classified Ad
3. How To Increase The Response You Get From Your Lead
Generating Ads
4. E-Commerce Resources
5. Classifieds
********************
Sponsor 1 
$33,245 in 72 hours...
Internet Marketer Terry Dean made $33,245 in only 72 hours... 
and he did it on a bold statement he made that he could generate
$10,000 in only 3 days.

Multi-millionaire Ron Legrand took him up on his statement and 
made him prove that he could do it in front of 72 people who had
paid close to $1,000 to see Terry do it.

Talk about pressure!

It has taken Terry may years to build up his reputation,  But it
could only take this one-time event to destroy any credibility
that Terry had.

But guess what?  After only 24 hours, Terry had generated 
$13,500 in sales.  Forget about the 3 day time limit.  Terry did
it in only 24 hours.

Everyone saw the results of online marketing right in front of 
their eyes. They were shocked. Some of them almost couldn't 
believe it. 

Terry's business has NO employees, yet he had produced more 
income in 1 day than many people do in months. Yet, it had 
only taken Terry around 30 minutes of work!

What is the next thing Terry did?  He wrote a book about how he
did and how any average Joe Blow could also do it.

Of course, I got a copy myself and started reading every word 
Terry had written.

Terry doesn't disappoint...  I suggest you grab a copy while it
is still at its ridiculously low test price.

http://hop.clickbank.net/?rwspub/trueprofit

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Affiliate Marketing Article
Affiliate Marketing Techniques
http://onlinesuccessstrategies.com/affiliate.htm

Internet Marketing Article
Put Some Punch In Your Classified Ad
http://onlinesuccessstrategies.com/imc.htm

This Weeks Success Article
How To Increase The Response You Get From Your Lead
Generating Ads
Copyright 2000-2001 By Bob Leduc

I received two postcards in the mail yesterday. One was
cluttered with so much small text I had difficulty trying
to read it. I gave up and trashed it.

The second postcard had a total of 48 words on it
including a website address listed on the bottom of the
card. The card announced a new book on one of my favorite
business topics. Part of one chapter was available to
read free at the website listed on the card. I did...
then ordered the book.

The person who sent that second postcard was using the
classic 2 step selling process:

Step 1. Generate leads - in this case traffic to her
website.

Step 2. Provide the requested information - in this case
provided online at the website.

This two step process is proving to be just as effective
online (Internet marketing) as it has been for many years
in traditional marketing.

WHY USE 2 STEPS?

It's easier to generate leads than to sell products or
services. You don't have to persuade anybody to spend
money. Therefore you can use simple and inexpensive methods
of advertising to generate leads. You can also build a
list of prospects who don't buy now and use it for future
follow up.

TIP: Always try to get the contact information from your
prospects so you can communicate with them again in the
future. Implement an automatic follow up procedure to
periodically contact previous prospects who didn't buy.
(This one procedure alone can increase your number of new
customers by 50% or more.)

KEEP IT SIMPLE

The purpose of a lead generating ad or message is to
generate a large number of inquiries. You're not selling
your product or service (yet). You're selling the reader
on the action of replying to your ad. The most effective
message I've found for generating the maximum number of
replies includes only 3 things.

1. State the biggest benefit offered by your product or
   service.
2. Include a compelling reason for readers to request
   more information NOW.
3. Provide a quick and easy way to respond.

Keep your message brief. Most short ads I develop produce
more replies than longer versions of the same ad. For
example, one of the most responsive ads I ever developed
has only 14 words. The version used on the Internet read:

  Discover How To Build ANY Small Business FAST! Offer
  ends soon. Free information. mailto:address@xxxxxxxxxx

The off-line version of this ad also included a phone
number and postal address so prospects had 3 ways to
request more information. I used it for classified ads
in magazines and printed it on postcards and mailed them
to targeted lists. Every version of the ad produced a
large number of replies.

Many prospects responded out of curiosity. That was OK.
I knew they were part of my targeted market and had a
compelling need for what I was offering. I controlled
that by circulating the ad where it would be seen only
by prospects in my targeted market.

Follow this model the next time you develop a lead
generating ad or message. Place your ad where lots of
prospects in your targeted market will see it. The
number of leads it generates from seriously interested
prospects will surprise you.
---------------------------
Bob Leduc retired from a 30 year career of recruiting
sales personnel and developing sales leads. He is now a
Sales Consultant. Bob recently wrote a manual for small
business owners titled "How to Build Your Small Business
Fast With Simple Postcards" and several other
publications to help small businesses grow and prosper.
For more information... 
mailto:BobLeduc@xxxxxxx?subject=Postcards
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
*****
Sponsor 2
Looking for a Home Based Business?
We got ?em! Powerful secrets, tips, tools, and techniques for
turning small businesses into BIG paychecks:

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Long Distance Services
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Earning $100,000 is just as easy as $15,000 when
You know how

http://onlinesuccessstrategies.com/sfi.htm
******
This Weeks E-Commerce Resources

A Merchant's Guide to
E-Commerce Payment Gateways
http://onlinesuccessstrategies.com/wilsonweb.htm

What's Your Biggest E-Commerce Need?
This site has the resources to answer 
your questions.
http://wilsonweb.com/a/go.to/rwspub

The First no-hype, step-by-stepGuide to 
Making a Living from the Internet.
http://www.make-a-living-online.com/?d08048

Planning Your Internet Marketing Strategy
http://onlinesuccessstrategies.com/amazon.htm
*****
Classifieds
*****
MYSS! 2002 is the complete e-commerce package -- whether
you're building an affiliate business or selling hundreds of
SKUs directly from a Web site.
http://onlinesuccessstrategies.com/sitesell.htm
*****
Amazon.com
Get the best selling books, music, movies, electronics,
software,
games, tools, housewares and more all in one place at great 
New low prices.
http://onlinesuccessstrategies.com/amazon.htm
*****
MAKE MORE MONEY online! Get SMART with FREE Internet Tips,
Opportunities & Humor News, get insider secrets, tips, articles,
special 
deals, Internet resources, great FREEBIES, and more!
FREE "Magic Letters" Report to next 100 new subscribers to
WealthWorld Gazette
http://www.welcometowealthworld.com/
mailto:webmaster@xxxxxxxxxxxxxxxxxxxxxxxx?subject=subscribe
*****
Why You Should be a Marketing Warrior
http://onlinesuccessstrategies.com/warriors.htm
*****
ONLINE MARKETING TIPS FOR BEGINNERS: 
HOW TO BUILD A PROFITABLE ONLINE BUSINESS IN 90 DAYS..
http://www.beginnersguidetoecommerce.com/cgi/at.cgi?a=139097
*****************************************************
Thanks for reading Home Based Online Marketing News! 
Please send this on to friends and business associates.
This FREE ezine is sent to those who have requested it. 
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(C) Copyright 2001 RWS Publishing
Roger Schoenwald
Publisher
http://onlinesuccessstrategies.com
publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx


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