HOME BASED ONLINE MARKETING NEWS "Helping You To Be Successful Online" A e-zine publication of RWS Publishing Onlinesuccessstrategies.com October 6, 2001 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hello Subscribers, Some great resources for you this week. Also check out our home page for more ways to make your home or small business successful. Roger Schoenwald In Today's Issue 1. Affiliate Marketing Techniques 2. Put Some Punch In Your Classified Ad 3. How To Increase The Response You Get From Your Lead Generating Ads 4. E-Commerce Resources 5. Classifieds ******************** Sponsor 1 $33,245 in 72 hours... Internet Marketer Terry Dean made $33,245 in only 72 hours... and he did it on a bold statement he made that he could generate $10,000 in only 3 days. Multi-millionaire Ron Legrand took him up on his statement and made him prove that he could do it in front of 72 people who had paid close to $1,000 to see Terry do it. Talk about pressure! It has taken Terry may years to build up his reputation, But it could only take this one-time event to destroy any credibility that Terry had. But guess what? After only 24 hours, Terry had generated $13,500 in sales. Forget about the 3 day time limit. Terry did it in only 24 hours. Everyone saw the results of online marketing right in front of their eyes. They were shocked. Some of them almost couldn't believe it. Terry's business has NO employees, yet he had produced more income in 1 day than many people do in months. Yet, it had only taken Terry around 30 minutes of work! What is the next thing Terry did? He wrote a book about how he did and how any average Joe Blow could also do it. Of course, I got a copy myself and started reading every word Terry had written. Terry doesn't disappoint... I suggest you grab a copy while it is still at its ridiculously low test price. http://hop.clickbank.net/?rwspub/trueprofit ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Affiliate Marketing Article Affiliate Marketing Techniques http://onlinesuccessstrategies.com/affiliate.htm Internet Marketing Article Put Some Punch In Your Classified Ad http://onlinesuccessstrategies.com/imc.htm This Weeks Success Article How To Increase The Response You Get From Your Lead Generating Ads Copyright 2000-2001 By Bob Leduc I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a new book on one of my favorite business topics. Part of one chapter was available to read free at the website listed on the card. I did... then ordered the book. The person who sent that second postcard was using the classic 2 step selling process: Step 1. Generate leads - in this case traffic to her website. Step 2. Provide the requested information - in this case provided online at the website. This two step process is proving to be just as effective online (Internet marketing) as it has been for many years in traditional marketing. WHY USE 2 STEPS? It's easier to generate leads than to sell products or services. You don't have to persuade anybody to spend money. Therefore you can use simple and inexpensive methods of advertising to generate leads. You can also build a list of prospects who don't buy now and use it for future follow up. TIP: Always try to get the contact information from your prospects so you can communicate with them again in the future. Implement an automatic follow up procedure to periodically contact previous prospects who didn't buy. (This one procedure alone can increase your number of new customers by 50% or more.) KEEP IT SIMPLE The purpose of a lead generating ad or message is to generate a large number of inquiries. You're not selling your product or service (yet). You're selling the reader on the action of replying to your ad. The most effective message I've found for generating the maximum number of replies includes only 3 things. 1. State the biggest benefit offered by your product or service. 2. Include a compelling reason for readers to request more information NOW. 3. Provide a quick and easy way to respond. Keep your message brief. Most short ads I develop produce more replies than longer versions of the same ad. For example, one of the most responsive ads I ever developed has only 14 words. The version used on the Internet read: Discover How To Build ANY Small Business FAST! Offer ends soon. Free information. mailto:address@xxxxxxxxxx The off-line version of this ad also included a phone number and postal address so prospects had 3 ways to request more information. I used it for classified ads in magazines and printed it on postcards and mailed them to targeted lists. Every version of the ad produced a large number of replies. Many prospects responded out of curiosity. That was OK. I knew they were part of my targeted market and had a compelling need for what I was offering. I controlled that by circulating the ad where it would be seen only by prospects in my targeted market. Follow this model the next time you develop a lead generating ad or message. Place your ad where lots of prospects in your targeted market will see it. The number of leads it generates from seriously interested prospects will surprise you. --------------------------- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... mailto:BobLeduc@xxxxxxx?subject=Postcards Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ***** Sponsor 2 Looking for a Home Based Business? We got ?em! Powerful secrets, tips, tools, and techniques for turning small businesses into BIG paychecks: FREE newsletter FREE training Full Circle Success Magazine Long Distance Services Merchant Account Systems DSL Services Domain Services and Much More Earning $100,000 is just as easy as $15,000 when You know how http://onlinesuccessstrategies.com/sfi.htm ****** This Weeks E-Commerce Resources A Merchant's Guide to E-Commerce Payment Gateways http://onlinesuccessstrategies.com/wilsonweb.htm What's Your Biggest E-Commerce Need? This site has the resources to answer your questions. http://wilsonweb.com/a/go.to/rwspub The First no-hype, step-by-stepGuide to Making a Living from the Internet. http://www.make-a-living-online.com/?d08048 Planning Your Internet Marketing Strategy http://onlinesuccessstrategies.com/amazon.htm ***** Classifieds ***** MYSS! 2002 is the complete e-commerce package -- whether you're building an affiliate business or selling hundreds of SKUs directly from a Web site. http://onlinesuccessstrategies.com/sitesell.htm ***** Amazon.com Get the best selling books, music, movies, electronics, software, games, tools, housewares and more all in one place at great New low prices. http://onlinesuccessstrategies.com/amazon.htm ***** MAKE MORE MONEY online! Get SMART with FREE Internet Tips, Opportunities & Humor News, get insider secrets, tips, articles, special deals, Internet resources, great FREEBIES, and more! FREE "Magic Letters" Report to next 100 new subscribers to WealthWorld Gazette http://www.welcometowealthworld.com/ mailto:webmaster@xxxxxxxxxxxxxxxxxxxxxxxx?subject=subscribe ***** Why You Should be a Marketing Warrior http://onlinesuccessstrategies.com/warriors.htm ***** ONLINE MARKETING TIPS FOR BEGINNERS: HOW TO BUILD A PROFITABLE ONLINE BUSINESS IN 90 DAYS.. http://www.beginnersguidetoecommerce.com/cgi/at.cgi?a=139097 ***************************************************** Thanks for reading Home Based Online Marketing News! Please send this on to friends and business associates. This FREE ezine is sent to those who have requested it. To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx (C) Copyright 2001 RWS Publishing Roger Schoenwald Publisher http://onlinesuccessstrategies.com publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx __________________________________________________ Do You Yahoo!? NEW from Yahoo! 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