Apple is amazing at setting trends. This is why lots of other companies use
similar names to their products and, sometimes, even copy their design. That
said, its not every time that Apple makes it right or a feature its
pushing, survives. Here are five examples of iPhone features that Apple
thought would
be groundbreaking but ended up being discontinued or just renegade.
Lets start with a function that many hard-core users loved but most people
never heard about: 3D Touch. Unveiled alongside the
iPhone 6S,
this function survived until the iPhone XS. 3D Touch started as Force
Touch on the Apple Watch but even this longer press
was deactivated and removed on Apples smartwatches.
I personally enjoyed this third possible gesture on the iPhone screen. It
was perfect for previewing links, messages, photos, and, of course, watching
Live Photos. As of now, you can still do all of that, but that haptic
feedback was something unique from Apple.
Moving on, the iPhone X introduced a new trend with Animojis which then
evolved to Memoji. Not only did companies release their own terrible
versions
of this feature RIP Samsungs AR Emojis ,
but it was also very trendy.
Lypsinc, famous peoples impressions, and even more were posted online just
to differentiate those who had an iPhone X with TrueDepth from those who
didnt.
But with time, Apple made it possible for all users to create their own
Memoji and today its very rare to see someone posting their Memoji reaction
or
even using this feature at all.
Talking about the TrueDepth system, can we ever forget about Slofies?
Introduced with the
iPhone 11,
this was supposed to be Apples next great feature: the ability to record
slow-motion films using the front-facing camera.
I was never able to make a good Slofie. Also, have you ever met anyone that
used this feature even once?
OK, lets
go back to 2016 and iOS 10
to talk about the iMessage App Store. I was a fan. Not only that, but I
might have bought a few Pokémon stickers there. The problem is: theres not
much
use for it and I also never dragged and dropped a sticker in the middle of a
conversation. Was this ever a thing?
Last but not least, Apple tried a new trend in 2020 with App Clips. This
revolutionary way of using an app without downloading it.
Heres how we described it back during WWDC20:
block quote
[App Clips] Theyre small, brief previews of full App Store apps that dont
put your life on pause to find, install, and run. App clips can be activated
right from your lock screen with NFC-enabled app clip codes.
App clips in the Apple Store could make purchasing products, picking up
orders, and discovering new accessories faster and more seamless. The Apple
Store
app is already pre-installed on every new iPhone, but users can delete it if
they wish. An app clip for the Apple Store app could trigger the scan and
buy
self-checkout feature
or let any visitor quickly check-in for an appointment without needing the
full app installed.
block quote end
The only time I force myself to try it was with Shazam, but every time I
find a new song, it thinks Im not an Apple Music subscriber, so I ended up
downloading
the app again.
Wrap up
These are the five iPhone features that couldve been a trend, but
ultimately ended up being forgotten by Apple or its users.
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