[csusbpeace] Google To Cut Off Ad Money For YouTube Videos That Spread Climate Change Denial
- From: "raccoon" <dmarc-noreply@xxxxxxxxxxxxx> ("bigraccoon1")
- To: "CSUSBPEACE@xxxxxxxxxxxxx" <CSUSBPEACE@xxxxxxxxxxxxx>
- Date: Fri, 8 Oct 2021 05:44:52 -0700
https://www.huffpost.com/entry/google-ad-youtube-climate-change-denial_n_615faf4ce4b0cc44c50a9326
<https://www.huffpost.com/entry/google-ad-youtube-climate-change-denial_n_615faf4ce4b0cc44c50a9326>
Google To Cut Off Ad Money For YouTube Videos That Spread Climate Change
Denial
The decision comes amid increased warnings about the threat of global warming
ahead of the U.N. climate summit later this month.
10/07/2021
Google <https://www.huffpost.com/news/topic/google> said Thursday it would
cut off ad money for YouTube videos
<https://support.google.com/google-ads/answer/11221321?hl=en-AU> and other
content on its sites that include climate change
<https://www.huffpost.com/news/topic/climate-change> denial, a major step for
the tech company as scientists continue to warn that humanity is edging ever
closer to unprecedented levels of planetary warming.
“In recent years, we’ve heard directly from a growing number of our
advertising and publisher partners who have expressed concerns about ads that
run alongside or promote inaccurate claims about climate change,” Google
<https://www.huffpost.com/impact/topic/google>’s ads team wrote in a
statement. “Advertisers simply don’t want their ads to appear next to this
content. And publishers and creators don’t want ads promoting these claims to
appear on their pages or videos.”
Offending content will include anything that refers to climate change as a
hoax or scam, claims which deny the science that shows the planet is warming
or those that deny greenhouse gas emissions from the burning of fossil fuels
or other human activity contribute to climate change.
Ads and monetization will be allowed on other climate-related topics, Google
said, including “public debates on climate policy, the varying impacts of
climate change, new research and more.” The company will use a mix of human
review and automated tools to enforce the policies, which will begin next
month.
The tech giant added that it had consulted “authoritative sources” to draft
its new rules, including experts who helped write the United Nations’ seminal
climate documents, the Intergovernmental Panel on Climate Change (IPCC)
assessments.
The New York Times notes that Google already restricts certain types of
content
<https://www.nytimes.com/2021/10/07/technology/google-youtube-ads-climate-change-misinformation.html>
from earning ad money, a process known as demonetizing. Videos featuring
firearm-related content or those about tragic events are already barred from
digital revenue.
YouTube also said last month it would ban all content that includes
anti-vaccine
<https://www.npr.org/2021/09/29/1041493544/youtube-vaccine-misinformation-ban>
content.
The latest IPCC report reaffirmed that the world is on a dire trajectory,
saying the planet had essentially locked in intensive climate change
<https://www.huffpost.com/entry/united-nations-ipcc-climate_n_6110051be4b05f81570b9f50>
for the next 30 years through the burning of fossil fuels. The worst effects
of climate change can still be averted, however, with a dramatic and
immediate reduction in greenhouse gas emissions. But how hot things get
depends on us and scientists have long sounded warning bells that the current
commitments do not go far enough
<https://www.reuters.com/business/sustainable-business/flurry-emissions-pledges-still-not-enough-meet-global-climate-goals-2021-08-05/>.
The United Nations’ secretary-general called the IPCC’s latest findings a
“code red for humanity.”
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