[cryptome] How McDonald’s took the same stance as Ben & Jerry’s but avoided public backlash

  • From: "Doug" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "douglasrankine" for DMARC)
  • To: Cryptome FL <cryptome@xxxxxxxxxxxxx>
  • Date: Thu, 29 Jul 2021 13:55:34 +0100

see url: https://www.timesofisrael.com/how-mcdonalds-took-the-same-stance-as-ben-jerrys-but-avoided-public-backlash/

see full story...

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NEW YORK — Long before Ben & Jerry’s, it was McDonald’s that took a stand against Israeli settlements.

In 2013, the fast-food chain’s chief executive in Israel refused an offer to open a branch in the northern West Bank settlement of Ariel, sparking anger from settlers and right-wing lawmakers from the Jewish Home party, who called on Israelis to boycott McDonald’s in response.

The party’s chairman, Naftali Bennett, vowed to be the first customer to eat a hamburger at local rival Burger Ranch, which announced that it would open a branch in the Ariel mall where McDonald’s had refused.

But the backlash largely ended there, at the fringes. McDonald’s continued operating roughly 180 branches throughout Israel proper, including dozens that are kosher-certified. When Samaria Regional Council chairman Yossi Dagan launched a campaign to prevent McDonald’s from participating in a tender to operate at Ben Gurion Airport in 2019, he failed to convince the powers that be, and the Golden Arches were unveiled in the duty-free area the next year.

Similar to Ben & Jerry’s, McDonald’s backs a position against sales beyond the Green Line, not differentiating between Israeli settlements and other West Bank areas under limited Palestinian control. But unlike the ice cream supplier, McDonald’s avoided issuing a press-stopping statement to announce the policy.

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