--- Matchless@xxxxxxx wrote:
From: ADAM MEEKS <Matchless@xxxxxxx>
...Canadian sales represent less than 3% of the North
American market share. With that in mind, I would
venture to say that we are lucky that there are as many
Canadian models (inaccurate or otherwise) as there are
available today.
If Kato and others are saying that, their marketing effort
is incomplete. One isn't measuring the total market for
more specific Canadian roadname products if they don't
include the U.S. market for same.
As a "south of the border" type, I developed an early
interest in Canadian prototypes through my specific
interest in CPR Vermont lines/Int'l of Maine Div. and
the CV and GT (NEL) on the CNR side. Now CPR has developed
a foothold in the northeast U.S. even as CNR's presence
has diminished which means there's a growing market for
CPR prototypes. I sell to similar customers because I
discovered there is a market for Canadian products that's
gone largely unserved. It isn't huge (and doesn't include
DW&P [beyond DW&P locos leased to CV/GT) or GTW in this
area), but I doubt 3% of overall N.A. sales is correct when
you include these.
Another way to "identify" a small market is to base the
research on not investing in products to sell into it...
Markets can judiciously be "made" as well as measured.
CPSIG & CanModelTrains) to ask us what we think and want.Actually why do they not contact groups such as these
