BBC Enters a Strategic Relationship with Adobe to Enhance Accessibility of BBC iPlayer

From: "BlindNews Mailing List" <BlindNews@xxxxxxxxxxxxxxx>
To: <BlindNews@xxxxxxxxxxxxx>
Date: Fri, 19 Oct 2007 22:25:56 -0400

Business Wire
Monday, October 15, 2007

BBC Enters a Strategic Relationship with Adobe to Enhance Accessibility of BBC
iPlayer

By Press Release

October 15, 2007 07:01 PM Eastern Daylight Time

SAN JOSE, Calif.--(BUSINESS WIRE)--The BBC and Adobe® Systems Incorporated
(Nasdaq:ADBE), today announced a strategic relationship around the delivery of
Web video. By adopting Adobe® Flash® Player software, the BBC will make its
free catch-up TV service - BBC iPlayer - available as a streaming service
across Macintosh and Linux®, as well as Windows®, by the end of the year. The
strategic relationship will also allow the BBC to provide a single consistent
user experience for the majority of streamed video and audio content on
www.bbc.co.uk.

The BBC iPlayer on-demand streaming service will complement the download
service currently available. This non-exclusive relationship is part of the
BBC's strategy to reinvent www.bbc.co.uk, to ensure all its rich-media content
is accessible to the widest audience possible.

Erik Huggers, BBC future media and technology group controller, said, "I'm
delighted to announce this strategic relationship with Adobe. It is important
to ensure that BBC iPlayer is available on as many platforms as possible. It
will offer our audiences increased flexibility as to how and when they consume
our content, both live and on-demand, on www.bbc.co.uk. With a complete
end-to-end workflow, Adobe's video solutions will revolutionize how we create
and deliver content to audiences in the digital age."

Bruce Chizen, chief executive officer of Adobe, added, "Adobe is driving the
next generation of video delivery by accelerating the fusion of TV and the
Internet. With more control over playback, interactivity and branding, the move
to Flash Player compatible video will help the BBC to engage audiences by
delivering a seamless, instant-on Web video experience."

BBC iPlayer will have its marketing launch during the holiday season when it
will offer downloading and streaming services, as well as radio options. The
service currently enables viewers to download and view around 400 hours of
television programs from the last seven days and store for up to 30 days.

All procurement of software, hardware and services will follow the BBC's usual
procurement practice.

BBC iPlayer is only available to UK audiences and cannot be accessed outside
the country.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information -
anytime, anywhere and through any medium. For more information, visit
www.adobe.com.

About BBC

The BBC exists to enrich people's lives with great programs and services that
inform, educate and entertain. It provides a wide range of distinctive programs
and services for everyone, free of commercial interests and political bias.
They include television, radio, national, local, children's, educational,
language and other services for key interest groups. The BBC is financed by a
TV license paid by households. It does not have to serve the interests of
advertisers, or produce a return for shareholders.

© 2007 Adobe Systems Incorporated. All rights reserved. Adobe and Flash are
either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. Macintosh is a trademark of Apple Inc.,
registered in the United States and other countries. Linux is the registered
trademark of Linus Torvalds in the U.S. and other countries. Windows is either
a registered trademark or a trademark of Microsoft Corporation in the United
States and/or other countries. All other trademarks are the property of their
respective owners.

Contacts
Adobe Systems Incorporated
Sandra Nakama, 408-536-4053
snakama@xxxxxxxxx
or
BBC
Cassandra Power, 44 (0)20 800-85310
cassandra.power@xxxxxxxxx

http://home.businesswire.com/portal/site/newsnow/index.jsp?ndmViewId=news_view&ndmConfigId=1004996&newsId=20071015006378&newsLang=en
BlindNews Mailing List
Subscribe: BlindNews-Request@xxxxxxxxxxxxx with "subscribe" as subject

BBC Enters a Strategic Relationship with Adobe to Enhance Accessibility of BBC iPlayer

Other related posts: