blind_html Fwd: BAH Staples Moves To ImproveAccessinbility

  • From: Nimer Jaber <nimerjaber1@xxxxxxxxx>
  • To: blind_html@xxxxxxxxxxxxx
  • Date: Thu, 23 Apr 2009 21:20:48 -0600

-------- Original Message --------
Subject:        BAH Staples Moves To ImproveAccessinbility
Date:   Thu, 23 Apr 2009 19:37:38 -0400
From:   Lisa <whitedove621@xxxxxxxxxxxxx>
Reply-To:       blindAccessHelp@xxxxxxxxxxxxxxx
To:     <blindAccessHelp@xxxxxxxxxxxxxxx>

> Blind Community Leaders Applaud Staples' Initiative to Enhance
> and Store Point of Sale Equipment
> April 23, 2009 -- Major advocacy groups for the visually impaired applaud
> Staples' new initiatives designed to improve service to its customers with
> visual impairments. Staples will be improving its payment service
> terminals
> at the in-store point-of-sale with tactile keypads to protect the privacy
> and security of shoppers with visual impairments. The company will also
> make improvements to that will benefit customers with visual
> impairments and other disabilities.
> Today's announcement is the result of collaboration between Staples and
> major blindness organizations including the Bay State Council of the
> Blind,
> the American Foundation for the Blind, the American Council of the Blind,
> and the California Council of the Blind. These organizations praised
> Staples' initiative and urged other retailers to follow the company's
> example.
> Web Site Access
> Today's initiative includes Staples' commitment to design
> in
> accordance with guidelines issued by the Web Accessibility Initiative
> (WAI)
> of the World Wide Web Consortium (W3C) ( The guidelines,
> which do not affect the content or look and feel of a Web site, ensure
> that
> Web sites are accessible to persons with a wide range of disabilities.
> The
> guidelines are of particular benefit to blind computer users who use
> screen
> reader or magnification technology on their computers and who rely on a
> keyboard instead of a mouse.
> "Web site accessibility is of critical importance to both the blind
> community and to people with disabilities generally," said Paul Schroeder,
> Vice President Programs and Policy Group, American Foundation for the
> Blind.
> "We applaud Staples' commitment to address the accessibility of its Web
> site, thereby improving the browsing and shopping experience for a broad
> range of on-line shoppers."
> Point-of-Sale Improvements
> Staples will be adding tactile keypads to payment services devices
> throughout the chain. The new units will allow Staples shoppers who have
> difficulty reading information on a touch screen to privately and
> independently enter their PIN and other confidential information. Staples
> stores in Massachusetts will have the new devices by September of this
> year.
> All stores in the country are scheduled to have the devices by the middle
> of
> next year.
> The new devices are designed to protect the financial privacy of shoppers
> who are blind or visually impaired. The devices have tactile keys
> arranged
> like a standard telephone keypad and work in conjunction with Staples'
> existing point-of-sale terminals.
> Blind community representatives praised Staples' plan to enhance its
> payment
> services devices. "Point-of-sale devices need to have keys with tactile
> markings so people who are blind do not have to ask for assistance or
> share
> their PIN with strangers," explained Kim Charlson of the Bay State Council
> of the Blind. "This settlement, and the collaboration that led up to it,
> demonstrate Staples' understanding of this fact and its strong commitment
> to
> accessibility for blind and visually impaired customers."
> About Staples
> Staples, the world's largest office products company, is committed to
> making
> it easy for customers to buy a wide range of office products, including
> supplies, technology, furniture, and business services. With 2008 sales of
> $23 billion and 91,000 associates worldwide, Staples serves businesses of
> all sizes and consumers in 27 countries throughout North and South
> America,
> Europe, Asia and Australia. In July 2008, Staples acquired Corporate
> Express, one of the world's leading suppliers of office products to
> businesses and institutions. Staples invented the office superstore
> concept
> in 1986 and is headquartered outside Boston. More information about
> Staples
> (Nasdaq: SPLS) is available at
> About American Council of the Blind (ACB), Bay State Council of the Blind
> (BSCB) and California Council of the Blind (CCB)
> American Council of the Blind is a national consumer-based advocacy
> organization working on behalf of blind and visually impaired Americans
> throughout the country, with members organized through seventy state and
> special-interest affiliates. The Bay State Council of the Blind and the
> California Council of the Blind are the Massachusetts and California state
> affiliates of the ACB. ACB, BSCB and CCB are dedicated to improving the
> quality of life, equality of opportunity and independence of all people
> who
> have visual impairments. Their members and affiliated organizations have a
> long history of commitment to the advancement of policies and programs
> which
> will enhance independence for people who are blind and visually impaired.
> More information about ACB, BSCB and CCB can be found by visiting
>,, <,> and
> About American Foundation for the Blind
> The American Foundation for the Blind (AFB) is a national non-profit that
> expands possibilities for people with vision loss. AFB's priorities
> include
> broadening access to technology; elevating the quality of information and
> tools for the professionals who serve people with vision loss; and
> promoting
> independent and healthy living for people with vision loss by providing
> them
> and their families with relevant and timely resources. AFB is also proud
> to
> house the Helen Keller Archives and honor the over forty years that Helen
> Keller worked tirelessly with AFB. For more information visit us online at
> For More Information, Contact:
> Melanie Brunson, (202) 467-5081, mbrunson@xxxxxxx <>
> For AFB
> Caitlin McFeely, AFB Communications, (212) 502-7674, cmcfeely@xxxxxxx <>
> For Staples
> Owen Davis, (508) 253-8468

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