A Blitzkrieg Strategy of Lies and Distractions
By George Lakoff, Medium
01 November 18
Trump counts on reporters to chase his lies and distractions like dogs chase
balls. Too often, they meet his expectations
Here’s a clear example of the degree to which many reporters — even great ones
— fail to understand how Trump manipulates the media.
Carl Bernstein, one of the legendary Watergate reporters who took down the
corrupt Nixon presidency, was interviewed by CNN’s Brian Stelter about Trump’s
constant lies. Bernstein correctly observed that Trump and his ilk are engaged
in a “war on truth.” But then he suggested that reporters counter Trump’s lies
by dedicating more time and energy to examining whether they are true.
Said Bernstein: “When Trump talks, for instance, about voter fraud. . .we need
to be doing stories about the reality of whether or not there is widespread
voter fraud.”
This couldn’t be more wrong. If reporters dedicate time and energy to
investigating whether known lies might be true, they will continue to cede
control of the news cycle to Trump.
Trump’s “big lie” strategy is designed to exploit journalistic convention by
providing rapid-fire “news” events for reporters to chase. Trump spews
falsehoods in a blitzkrieg fashion, but the lies are only part of the game.
What reporters continue to miss is the strategy behind the big lies: to divert
attention from big truths. The technique is simple: create controversy and
confusion around politically-charged topics to stoke his conservative base and
distract from stories that harm Trump.
It’s a numbers game. The more he can get his key terms and images repeated in
the media — even as “fact checks” — the more he wins. That’s just how our
brains work. The more we hear about something, the more it sticks. Even if it’s
not true. When I say “don’t think of an elephant,” it forces you to think of an
elephant. Repeating lies, even to debunk them, helps spread and strengthen
them. The scientific evidence is clear.
Trump’s most recent spate of large lies coincided with the shocking revelation
that Saudi Arabia murdered and dismembered journalist Jamal Khashoggi. Trapped
in a terrible storyline — the President of the United States giving cover to a
foreign leader who horrifically butchered a journalist — Trump started spewing
new lies to change the subject.
He launched predictable attacks on immigrants, on California, on the voting
process, on transgender people. He made entirely false claims about tax cuts.
He counts on his political opponents to react passionately. He counts on
reporters to chase his lies and distractions like dogs chase balls. Too often,
they meet his expectations.
The lies and distractions will ramp up as Election Day draws near. And all of
this is just practice for the outcome of the Mueller investigation. Just
imagine the pile of weaponized lies, distortions and distractions Trump will
begin hurling when the shoes start to drop on his criminal collusion.
Bernstein’s advice plays into Trump’s strategy. Trump wins by dictating the
frame and keeping his fraudulent claims front-and-center.
This doesn’t mean reporters should ignore the president’s lies. It means they
must be extremely cautious about spreading the substance of the lies, because
that rewards his lying strategy.
I recommend using the “truth sandwich” method. And maybe it’s time to take
Trump’s circus of lies off of the front page and put them in their own special
section of the newspaper, perhaps with the comics and the horoscopes. Document
them, but don’t give them the power to overshadow important news.
When Trump tells a big lie on any particular subject it’s usually because he’s
distracting from a big truth. The big truth he’s trying to cover up by making
up lies about the election system is the massive voter suppression effort
Republicans have undertaken. They are wiping voter rolls and doing everything
they can to make it harder for people — especially people of color — to vote.
Meanwhile, Trump uses his bully pulpit to accuse his opponents of doing exactly
what he and his party are up to.
Trump’s success is rooted in the media’s tendency to amplify, rather than
analyze, his tactics. Like a pickpocket who distracts your attention with one
hand while the other hand takes your wallet, he knows what he’s doing. When
Trump tries to keep them busy debunking sprees of lies, good reporters should
pivot to focus on the relevant truth.
Faced with an authoritarian leader who uses lies as weapons, reporters must
evolve to counter the threat. Protecting the truth requires more than fact
checking. It demands that reporters take into account the strategy behind
Trump’s blitzkrieg of lies and refuse to fall for it.
Either you beat the strategy or the strategy beats you.
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