From : E-Group, STC, Salt Lake, Kolkata Dear Member, Kindly double click on the enclosed attachment to read it. With regards, Anup Sen, Moderator E-Group, STC, Salt Lake, Kolkata email : stcsaltlake@xxxxxxxx We are receiving emails from our members advising that they are not receiving emails from us. In this regard we like to inform our members that there may be two reasons for non receipt of the emails as under: 1. If mails are returned from your mail box (due to hard bounce) as there is no space in the mail box, our system automatically delete your email from the list. To avoid these, please ensure to download regularly the mails sent by us and keep enough space in the mail-box. 2. Some of the e-mail servers (e.g. yahoo.com, sify.com, rediff.com or hotmail.com etc) may treat our mails as "SPAM" and delete the mails. Some of them put these mails in the "Bulk Folder". If such is the case, please take up the matter with your respective e-mail service provider to sort out the problem. However, if you do not receive our mails please contact us. We shall be glad to receive your feedbacks through emails regarding the mails being sent to you through this e-group. This message is intended only for the use of the Addressee and may contain information that is PRIVILEGED and CONFIDENTIAL. If you are not the intended recipient, dissemination of this communication is prohibited. If you have received this communication in error, please erase all copies of the message and its attachments and kindly arrange to notify stcsaltlake@xxxxxxxx immediately.Title: State Bank of India, Staff Training Centre, Salt Lake, Kolkata. : : stcsaltlake@xxxxxxxx : :
IF insurance companies adopting
contemporary advertising on TV are passé, then SBI Life's latest campaign to
reach its target audience by sponsoring B.R. Chopra's hit movie `Baghban' to be
aired on Sony channel comes across as a novel way of selling life insurance
products. Speaking to Business Line, Mr
Murlidharan, CMO, SBI Life, said, "We intend to use Amitabh
Bachhan-starrer Baghban, a movie that depicts insecurity of parents post
retirement, as a premise to promote self reliance and the need to secure the
future through pension plans." The movie Baghban hovers around the
plight of Raj Malhotra (Amitabh Bachhan) and his wife after retirement, where
their four children forsake them at the sunset of their life. The campaign will include a contest titled
`Baghban Surakshit Bhavishya contest' to be aired on Sunday along with the
movie. It will be propped up with 50 promotional spots of 20 seconds each
broadcasted from May 27 to May 30. According to Mr Pradeep Pandey,
Manager-Communications, SBI Life, the contest will include three questions and
is tailored to evoke empathy towards insecurity among aging parents after
retirement. One of the questions would
be `where did Raj Malhotra (Amitabh Bachhan) invest in' and the three optional
responses would be stocks, insurance or their children. Baghban being a complete family movie is
bound to have a wide viewership and sponsoring this movie will enable us to
reach a large audience of around 48 lakh people aged 25+ from SEC A, B, a
fairly large fraction of the insurable population, Mr Murlidharan added. |
