[AI] Walkman in Sony mobile
- From: "Arup Chakraborty" <arup_nest@xxxxxxxxxxx>
- To: <accessindia@xxxxxxxxxxxxx>
- Date: Thu, 1 Sep 2005 10:01:41 +0530
9:55 AM 9/1/05
The telegraph.
Walkman in Sony mobile
A STAFF REPORTER
Sudhin Mathur, general manager of Sony Ericsson Mobile
Communications, in Calcutta on Wednesday. Picture by
Kishor Roy Chowdhury
Calcutta, Aug. 31: Sony Ericsson has integrated the Walkman
brand with its mobile phone to tap the digital music player
market.
The phone has a digital music player that can store around
125
music tracks (equivalent to 12 full length CDs) on a 0.5 GB
external memory stick. The memory can be expanded to 2 GB to
store up to 600 songs, which translates into 2800 minutes of
music.
"We conceived the Walkman strategy in February," said Sudhin
Mathur, general manager (India brand) of Sony Ericsson Mobile
Communications. "This is the first in a series of the Walkman
branded mobile phones."
Walkman is a copyright brand of Sony.
Around 200 million music-enabled handsets are expected to be
sold next year. This is expected to treble to 600 million
handsets by 2009. Mobile music is expected to churn out
revenues of $14 billion in the next four years.
Priced at Rs 24,995, the phone is targeted at the pioneer
segment of mobile users who constitute around 21 per cent of
the cellphone market.
"The phone comes with some pre-loaded tracks. Loading music
onto the player is through a USB port using a Disk2Phone
software which allows the user to load songs from a CD to a
PC
and into the phone player," said Mathur. "The phone can also
be connected to a stereo at home through the music cable or
to
the car speaker." One can also buy music online from the Sony
website.
The phone also allows the user to keep listening to music
even
on flights.
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