[rollei_list] Re: Rollei prices in 1954

When I bought Apple computers, I was waiting the
announcement about a new model to replace the current
model and then I bought the current model 30-40%
cheaper and I think it worked and works for cameras
too, your Rolleicord IV is a sample. In fact f.e. B&H
offer sometimes interesting discounts for some camera
models if you ask the price via email; anyway the
official prices are always a reference and according
Jim's comment, his new Rolleicord III had the price
$149.50 in the box.-

All the best
Carlos 
 
 --- Richard Knoppow <dickburk@xxxxxxxxxxxxx>
escribió:

> 
> ----- Original Message ----- 
> From: "Carlos Manuel Freaza" <cmfreaza@xxxxxxxxxxxx>
> To: <rollei_list@xxxxxxxxxxxxx>
> Sent: Thursday, October 12, 2006 2:25 PM
> Subject: [rollei_list] Re: Rollei prices in 1954
> 
> 
> >I did two prices upgrades using a deflation
> inflation
> > calculator that I found from a NASA site, from
> memory
> > the index considers the prices variation for
> domestic
> > apparatus in the USA from 1913 till an estimated
> index
> > for 2009, and then:
> > Rolleicord with eveready case $149.50(1954)=$895
> > (2006)
> >
> > Rolleiflex 2.8C with everready case $309.50
> > (1954)=$1845 (2006).-
> >
> > All the best
> > Carlos
> 
>     Very interesting.  Because most companies or
> reps did 
> not allow advertising of actual prices, only the
> fixe price, 
> the actual prices payed were often much less than
> the 
> advertised price. Also, where price fixing was
> enforced 
> rigorously the store could sell you a package where
> the 
> fixed price item was billed at full pop but the
> other stuff 
> was practically a give away. I don't know what the
> dealer 
> margin was for Rollei stuff but I did know the
> margin for 
> some pro-audio gear at the time and it was enough to
> allow 
> as much as a 40% discount. For example,
> Electro-Voice priced 
> a certain microphone at $249.00 but the actual
> selling price 
> was closer to $150.00, the same for RCA and Altec. I
> have 
> the old catalogues and price sheets somewhere.
> Eventually, 
> this sort of restriction was found illegal and
> stopped. The 
> purpose had been to prevent dealers from beating
> each other 
> up in advertising. By the above standards the 1954
> price for 
> a Rolleicord would have been about $90 (my mom payed
> $95 for 
> mine but that was with tax) and the Rolleiflex about
> $190. 
> Cutting the current equivalent gives you $537 for
> the Cord 
> and $1107 for the Flex.
> 
> ---
> Richard Knoppow
> Los Angeles, CA, USA
> dickburk@xxxxxxxxxxxxx 
> 
> ---
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> 



        
        
                
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