[rollei_list] Re: OT: Capa's Type
- From: Eric Goldstein <egoldste@xxxxxxxxx>
- To: rollei_list@xxxxxxxxxxxxx
- Date: Wed, 30 Sep 2009 18:00:20 -0400
They teach you in brand school <joke> that the single most important
determinant of market position is quality/value as defined by the
market. Marketing, distribution, operational and other factors follow
close behind...
Eric Goldstein
--
On Wed, Sep 30, 2009 at 5:08 PM, Chris Burck <chris.burck@xxxxxxxxx> wrote:
> on the whole subject of why certain brands have come to dominate the
> market, one of the biggest lightbulb moments i've ever had came as the
> result of some time i spent some years ago with a photographer friend,
> a truly gifted artist and a leader in his field. he was showing me
> some of the great canon digital kit he'd recently received from canon,
> *gratis*. it wasn't until much later, as i learned more and more
> about the history of the photographic industry, that i understood the
> significance of this. many camera and lens makers have come and gone
> over the years. sometimes they mismanages their assets, or decide
> they don't want to undertake the investment necessary to challenge the
> top players. and so on. now, there's disputing the quality of canon
> gear. same goes for nikon, pentax, minolta, and many others. but the
> single most important reason why certain companies have been able to
> capture a major or dominant market position, and maintain it over an
> extended period, is marketing and relationships.
> ---
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---
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