You are making assumptions Marc. They "may" or "may not" sell enough to break even. You would not know this unless you had access to their financials, which you do not unless you are an insider. So they are basically getting their name out there on a lens for some reason. Whether its 1/10 of 1% or 10%, its still money thrown away for no apparent reason. It's kind of like making a 1984 Volvo in 2006. Why bother. There is only a small market if any for something like this. And yes, I know you own a 1984 Volvo. Terrible polluter those older vehicles you know. You should buy a new car to help the earth! Even one with an auto transmission would pollute far less than an old Volvo. :-) (note the smiley) Peter K On 1/19/06, Marc James Small <msmall@xxxxxxxxxxxxxx> wrote: > > At 11:38 AM 1/19/06 -0800, Peter K. wrote: > >Not foolish at all Marc. As I stated, they are apprently going into a > >shrinking market with a product that is long past its prime. Manual focus > >lenses even for professionals on 35mm SLRs, are rarely purchased these > >days. So Zeiss is the foolish one. Peter K > > Peter > > Whether Zeiss is being foolish is one thing. The central point is that > this is a very minor part of their production -- 1/10 of 1% or maybe 1/100 > of 1% or less -- so the fiscal commitment is quite minor. They will > certainly sell enough to break even, and that is all that matters. > > Marc > > msmall@xxxxxxxxxxxx > Cha robh bàs fir gun ghràs fir! > > NEW FAX NUMBER: +540-343-8505 > > > > --- > Rollei List > > - Post to rollei_list@xxxxxxxxxxxxx > > - Subscribe at rollei_list-request@xxxxxxxxxxxxx with 'subscribe' > in the subject field OR by logging into www.freelists.org > > - Unsubscribe at rollei_list-request@xxxxxxxxxxxxx with > 'unsubscribe' in the subject field OR by logging into www.freelists.org > > - Online, searchable archives are available at > //www.freelists.org/archives/rollei_list > > -- Peter K Ó¿Õ¬