In a message dated 2/20/2010 12:54:14 P.M. Pacific Standard Time, dickburk@xxxxxxxxxxxxx writes: The first time I saw this in a gallery I thought it was quite pretentious but have changed my mind. One has to have some way of identifying conventional silver prints to distinguish them from similar looking prints. Galleries and museums identify carbon, platimum, salt, albumin, etc, prints so a specific name for conventional prints seems necessary. Silver-gelatin is OK because there are other prints which employ gelatin as the carrier for the image which do not have silver images, carbon is an example. Yeah, but they didn't used to do that. It's all about marketing now-- like they are trying to foist a phony connoisseur-manship on people. Why not just call them prints. The ultimate, though, is the "pigmented archival print" for inkjet. It must mean they can charge double for them.