[opendtv] With a Big Push From Apple, HTML5 Video Wins the Web (But Not Completely)
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 27 Oct 2010 07:11:18 -0400
http://mediamemo.allthingsd.com/20101027/with-a-big-push-from-apple-html5-video-wins-the-web-but-not-completely/?reflink=ATD_mktw_quotes
With a Big Push From Apple, HTML5 Video Wins the Web (But Not Completely)
by Peter Kafka
Posted on October 27, 2010 at 4:00 AM PT
Remember the big Apple vs. everyone else video format war from last
spring? When Apple was pushing the HTML5 standard he wanted to use
for video on the iPhone and iPad, instead of Adobe's Flash?
No one seems to spend much time talking about it anymore. For good
reason: In large part because Steve Jobs insisted on it, "online
video" increasingly means "HTML5-compatible". There's not much to
debate anymore.
Video search engine MeFeedia, for instance, now says that 54 percent
of Web video is now compatible with HTML5. That's more than double
the tally the company had back in May - less than six months ago. And
because MeFeedia's numbers include old archival stuff that most
people don't watch, as well as big troves of Chinese video you're
unlikely to see, the practical number for most Web surfers is much
higher.
Then again, it isn't hard to find Web video that isn't compatible
with your iPad or iPhone - or your Android handset from Google,
either. And once you do, the fact that the clip is in the statistical
minority won't make you feel any better. Even some sites that Apple
says are "iPad-Ready", like the New York Times, have plenty of video
that won't work on Apple's device or any other HMTL5 player.
But as the Hulu example shows us quite clearly, the HTML5 gaps that
exist today are usually there because of business reasons, not
technical ones: Hulu is quite happy to provide you with HTML5 video
on your iPad - if you're willing to pay (something) for a Hulu Plus
subscription.
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