[opendtv] Re: The 7% solution
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 16 Sep 2008 08:40:27 -0400
At 12:32 PM -0400 9/15/08, Manfredi, Albert E wrote:
Craig Birkmaier wrote:
Let's turn the Network Effect upside down. For decades, we have been
told about the critical 7% market share threshold for CE products;
the point at which the Network Effect kicks in and the masses adopt
the new product/technology.
Is there a reverse network effect? Does a mass market product DIE
when 7% or less of consumers use it?
So, what has fallen to a 7 percent level?
From the story I posted about the Wilmington switch over:
Glitches Come to Light in Wilmington
TVNEWSDAY, Sep 9 2008, 8:39 AM ET
...
Wilmington is the nation's 135th largest TV market with about
180,000 TV households. Between 13,000 and 15,000 had relied solely
on analog broadcasting.
Do the math Bert. This places the OTA audience in Wilmington at
something between 7% and 8%...
Regards
Craig
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