[opendtv] TV services subscribers to reach 1.4 billion by 2013
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 17 Apr 2009 15:54:29 -0400
Seems to me, this is also incentive for networks and broadcasters to get
in on the on-line act, independently of service providers. The networks
seem to have done so to some extent, although as far as I can tell, only
for the content they air FOTA. And for old content they used to air
FOTA.
Bert
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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=3342
TV services subscribers to reach 1.4 billion by 2013
The number of households subscribing to TV services worldwide will
exceed 1.4 billion by 2013, according to a report by international
research firm Parks Associates.
"Primetime" content viewed on demand is the most valuable service of all
TV 2.0 offerings to broadband households in Europe and the U.S,
according to the report. Parks Associates said that services which allow
viewers to watch popular programming on-demand on their TV regardless of
its original air date, will help service providers gain and retain
customers in the competitive global market for TV services.
"Online video is not robbing primetime of its audience but supplementing
it," said Jayant Dasari, research analyst, Parks Associates. "The
majority of U.S. broadband households use online video to catch up on
their TV viewing, and 36% of those who pay for Internet video content
have increased consumption of primetime television. Moving video from
the PC to the TV is a natural progression, one that aligns with
consumers' current behaviour."
DTG Staff 17.04.2009
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