[opendtv] Re: TV Viewership and Ad Money Are Going the Way of Newspapers
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 13 Dec 2014 02:11:57 +0000
Craig posted:
http://www.slate.com/blogs/business_insider/2014/12/11/tv_vs_mobile_and_digital_in_ad_revenue_and_audience_share.html
This article, like so many similar ones, misses the point. When people bail out
of MVPDs, they are NOT necessarily giving up TV. They are instead consuming TV
in a different way. It may not be on "TV sets," and for that matter, it may not
even be from any of the often-mentioned OTT aggregation sites either.
For example, if someone watches a movie from YouTube, on their tablet or PC, is
that considered watching TV? Or if someone uses the cbs.com site to stream to a
PC, i.e. this can't be done with AppleTV or similar deliberately crippled
boxes, does Nielsen count this?
The Nielsen presentation posted by Mark Schubin is also not entirely clear on
this point. In the sense that from the criteria used, TV had to be viewed on a
TV set. When they listed stats for people on tablets and smartphones, those
didn't seem to count as watching TV. Even though some of the time on these
gadgets may well be TV.
Bert
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
