[opendtv] Re: TV Ad Spending Drops in October | Broadcasting & Cable
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 8 Dec 2014 01:58:44 +0000
Craig Birkmaier wrote:
>> People who cut or shave the cord are no longer viewing those live
>> streams.
>
> You cannot support that conclusion. Many cord cutters are using an
> antenna to watch the broadcast networks.
So, you can watch The Walking Dead with an antenna? Interesting.
> If a cord cutter watches the same ads you do now, there is no
> difference, and no lost revenue.
Preposterous, right? Even for OTA shows, if you're watching that CBS show as a
faithful loyal MVPD customer, you are paying a subscription fee (retrans
consent) every month. If you cut the cord, you do not pay that subscription
fee. Does it not seem logical that someone is losing some revenue? And never
mind cable-only shows, which would lose all their ad and subscription fee
revenue, if you cut or shave the cord.
So:
1. Cord cutters, cord shavers, and cord nevers, previously became an
unreachable audience for content owners of material that was not available
FOTA. Channels that did not fit in the OTA spectrum HAD to be provided via a
walled garden broadcast medium.
2. The Internet, with capacity increased in the past few years, has given
content owners new technical options to reach, or recapture, this audience.
There can be ANY NUMBER OF content sources feeding the Internet, Craig, UNLIKE
your walled garden model. The Internet is a many-to-many medium, not a
one-to-all medium. The Internet permits any number of unaffiliated,
independent, unrelated, diverse, geographically distributed sources, to feed
you their TV content, with no middleman limiting, filtering, blocking,
altering, or otherwise deciding for you, what you can and cannot consume.
3. Consequently, content owners who may have lost you as potential customer,
after you cut the cord, are now providing their content using media other than
the walled garden monopolistic, broadcast pipe.
> Advertisers still value the live audiences.
Make a logical argument for why live ads would be valued any more than
embedded, on demand ads. And "just because I said so" doesn't count.
Bert
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