[opendtv] TI stands by digital cinema strategy, despite Sony
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Sun, 6 Jun 2004 00:01:57 -0400
TI stands by digital cinema strategy, despite Sony
- Jun 4, 2004 07:30 PM (Reuters)
LOS ANGELES, June 4 (Reuters) - Semiconductor maker Texas
Instruments Inc. (NYSE:TXN) will stick with its current strategies
for making and selling microchips used for digital projection
even as it faces new competition from Sony Corp. (TOKYO:6758), a
top executive said on Friday.
Texas Instruments was in Hollywood this week to show film
industry executives, reporters and cinematographers a
projection system it calls "DLP Cinema" that is based on a TI
"2K" microchip.
The Dallas-based company's presentation follows by one day
a similar demonstration by Sony Electronics in which it showed
a new Sony projector using its own "4K" chip it claims offers
picture resolution and contrast superior to 2K technology.
Sony's projectors are a new entry in the still-developing
market for digital projection -- also known as digital cinema
-- that has been dominated by Texas Instruments since its
inception in the late 1990s.
...
- http://finance.lycos.com/home/news/story.asp?story=41803063
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