[opendtv] Re: Speaking of business models
- From: "Albert Manfredi" <bert22306@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 17 Mar 2007 18:54:06 -0400
Craig Birkmaier wrote:
Do you have more details?
Seems like all the major networks offer some sort of TV show repeat over the
Internet.
CBS seems the most into this, with many choices and a full screen option.
Uses WMP or Real Player.
ABC is similar, but uses Flah Player 9 and does not offer a full screen
option.
NBC seems to have fewer choices, but still offers full length episodes, also
using Flash Player 9.
MNT seems to offer only recaps, also using Flash Player, but you can expand
these to fill the screen, unlike what ABC and NBC offer.
CW offer full length episodes, but you have to install Movie Media Player
software to run these.
All of these are free, with minimal ad interruption. I can see that someone
who doesn't care about news or other shows, doesn't care about viewing the
episodes as soon as they air, and is okay with the lower quality, could see
this as a good alternative to any other distrubution medium. As long as most
people don't go this way, it's a viable option.
Many of the download services such as the iTunes store charge directly
for the programming.
Right. You pay perhaps $2.00 per episode, which is a so-so deal compared to
what other options there are.
The other factor that may help mitigate the situation is that there there
is some exchange of information and possibly some customization of the
ads for the person who is downloading. Most broadcast TV ads are less
effective since there is little correlation between what is being
advertised
and what the viewer may be interested in. And the new services that
insert ads make it impossible to skip them, although you can still go to
the bathroom or the fridge for a beer.
True. No ad skipping allowed, then again, who needs to skip anything that
lasts only 30 seconds? As things are in this snapshot in time, no ad
skipping or fast forwarding is not a liability.
The repeated shows, as of now, do not seem to target ads. Because they don't
ask you for any personal info before allowing playback. I don't know whether
even targeted ads would be so much more effective that advertizers would pay
the same for, say, 2 minutes of total ad time compared with 20 minutes for
the broadcast ads, but who knows. But certainly, unicast as these shows are,
in principle the ads could be much better targeted, and without doing
anything especially fancy to achieve this goal.
The best part of all of this is that now that broadcasters are offering
these shows this way, there is a good incentive to incoporate a broadband
connection or 802.11g and IP in STBs. So you can easily use this service on
a sit-back TV system, rather than having to watch on a PC, or transcribe to
DVD, or other cumbersome approach. And this is true Internet TV, not walled
garden IPTV.
Bert
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