[opendtv] Re: Research Confirms the Crowd: Netflix and Others Are Upending the TV Business

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 11 Dec 2014 01:00:31 +0000

Craig Birkmaier wrote:

> I'm confused. The vast majority of content offered by Netflix is FROM
> the congloms.
>
> Sounds like Bert likes commercials.

I have no problem with the ad breaks as they are in the congloms' OTT sites, 
actually. They are a whole lot longer than they used to be in the mid to late 
2000s, for sure, but they are still manageable, compared with OTA ads breaks. 
Watching with no ad breaks, as I sometimes do on Amazon, is just not that big a 
deal, and the congloms' own sites have essentially all the shows.

I posted on here, some time ago, study results which showed that ads from OTT 
streaming were retained much better than ads from OTA viewing. Why is it hard 
to understand that ridiculously long ad breaks turn people off?

Bert

 
 
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