[opendtv] Print Story: European broadcasters focus on improved TV picture on Yahoo! News

  • From: Mark Aitken <maitken@xxxxxxxxxx>
  • To: OpenDTV <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 07 Jun 2005 13:21:07 -0400

http://news.yahoo.com/s/nm/20050607/tc_nm/television_highdefinition_dc&printer=1
 
<http://news.yahoo.com/s/nm/20050607/tc_nm/television_highdefinition_dc&printer=1>

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 inter=1" Content-Location: "http://news.yahoo.com/s/nm/20050607/tc
_nm/television_highdefinition_dc&pr  inter=1" Print Story: European
broadcasters focus on improved TV picture on Yahoo! News

Back to Story[1] - Help[2] [IMG][3]European broadcasters focus on
improved TV picture 

By Lucas van Grinsven, European Technology Correspondent1 hour, 19 minutes
ago 

Broadcasters are gearing up to introduce high definition television in
Europethis year and in 2006, which will help the TV industry there to catch
up with the United States and Japan, industry players said on Tuesday. 

Some of Europe's biggest TV distributors, such as the region's biggest cable
operator UnitedGlobalCom (Nasdaq:UCOMA - news), French pay TV service Canal
Plus (CNLP.PA), and Germany's Premiere (PREGn.DE) have aggressive plans for
high definition (HD) channels, they said at a European conference about the
improved TV standard. 

Premiere will start broadcasting via satellite in November and will make
surethat around 3,000 Premiere sports bars in Germany have high definition
sets by June 2006, before the start of the world soccer championships there,
said chief executive Georg Kofler. 

Canal Plus said it will launch around April 2006, and UGC said that by 2007
the majority of its customers who will be put on the digital TV network over
the next three years, will be able to receive an HD signal. 

The broadcasters are the missing link that has kept Europe behind the United
States where the government set out targets for high definition programs in
the 1990s, and it has hurt the TV industry here, several players said. 

"There's a very competitive dynamic in the United States. HD is used there
todifferentiate TV services, to reduce (customer) churn and to increase
revenues." Said Warren Hobson, strategy director at Norway's TV technology
firm Tandberg (TAT.OL). 

Chris Deering, president Sony (6758.T) Europe warned that "for the past 50
to60 years, Europe has been at the forefront of TV technology and picture
quality, and there's a risk we're losing that edge. At the moment we're
quitefar behind." 

"We don't want Europe's youth marching off to the United States or Asia to
create their dreams. We want them to stay here where TV was beautiful
first,"he added. 

U.S. LEADS 

In the United States 10 million homes owned a high quality TV set that could
display HD TV, such as top of the range flat panels and rear projection
sets,while close to 5 million have a HD TV service and 90 million homes are
offered HD TV. Japan has 2 million HD TV sets households, according to a
recent survey. 

Europe has one dedicated HD TV channel now, called 1080. 

"The HD awareness is still very low in Europe, and that's mostly due to lack
of (broadcast) content," said Pacome Revillon, managing director at research
group Euroconsult. 

As a result, European film and TV production and post production companies
have been slow to learn how to use the new technology, unless they are
producing for the United States where most programs and movies need to be
delivered in HD format, said Rola Bauer, the managing director of Tandem
Communications, a German film production company. "There's little motivation
to produce HD in Europe," she said. 

The European Union has never set quota for HD television, but European media
and telecommunications commissioner Viviane Reding proposed two weeks ago to
switch off the analog TV signal in Europe by 2012, forcing broadcasters to
godigital, which would involve high definition TV in most regions. 

Additional regulation like in the United States, however, may not be used. 

"My opinion is not very clear if this should be left to the market or if
politics should be involved," she said at the conference. 

The switch-off date of 2012 was applauded by Premiere CEO Kofler. 

"We need more of those precise dates," he said. 

Ferdinand Kayser, president and CEO of satellite operator SES Astra expected
the move to high definition TV would be welcomed by most consumers, who are
already buying flat TVs because of the crisp picture quality. 

Europe, so far, is the only region where HD TV has started by consumers, by
buying HD TV sets, rather than the broadcast industry or the regulator, even
though European households have traditionally been used to far better TV
picture quality than U.S. citizens who settled for a different technology,
said Ben Keen, an analyst at British market research group ScreenDigest. 

TV and set top box makers such as Philips and Thomson expect to have
industrystandard HD equipment ready in the second half of 2005, which will
then be labeled "HD ready," making it easier for consumers to choose between
devices. 

Copyright (C)2005 Reuters Limited. All rights reserved. Republication or
redistribution of Reuters content is expressly prohibited without the prior
written consent of Reuters. Reuters shall not be liable for any errors or
delays in the content, or for any actions taken in reliance thereon. 
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