[opendtv] Re: News: Why TV Advertisers Are Spending More for Less This Season
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 29 Jun 2010 07:42:35 -0400
At 3:15 PM -0500 6/28/10, Manfredi, Albert E wrote:
CIf there are examples of TV shows, from all different genres, that
are successful with ads and project growth, the obvious conclusion
ought to be that advertizers continue to weigh their options and
find that broadcast TV has potential. Even against competing media.
Do these guys have an axe to grind, or what's the deal?
Growth is a inappropriate term here. Yes, there is some expected
growth this year. But this is actually just trying to get back to
where the industry was before the economic downturn. NO industry
pundit is predicting that the broadcast industry will EVER get back
to the levels of sales that existed in 2006.
What the article I posted does correctly conclude is that advertiser
will continue to pay a premium for eyeballs delivered by
broadcasters, even as the audience continues to shrink. Just another
part of the same old story of an industry maximizing profits as it
spirals into irrelevance.
But this has been going on for more than a decade...
Regards
Craig
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