[opendtv] News: Video to overtake audio in mobile media players by the end of 2008

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 3 Sep 2007 09:45:20 -0400

http://broadcastengineering.com/audio/video-overtake-audio-2008/?r=1

Video to overtake audio in mobile media players by the end of 2008
Aug 31, 2007 8:27 AM Sales of video-enabled portable media players are expected to outpace those of audio-only players by the end of 2008, a new study by In-Stat predicts.

Driven by increased broadband penetration, declining price points, and a growing catalog of online audio and video content, the market for all categories of media players will remain strong over the next five years, the report said. Currently, the market is mainly driven by audio capability. That, In-Stat predicts, will change in a year.

In-Stat said worldwide unit shipments for all media players will reach 275 million units in 2011, up from 182 million in 2006. Of the 2408 respondants to In-Stat's latest survey of U.S. consumers, 52 percent now own some type of media player. The research company said it does not expect music-enabled cell phone shipments to displace dedicated media player shipments anytime soon, but there is an opportunity for cell phone manufacturers to capture those consumers who are considering cheap, audio-only MP3 players.

END

To help make the In-Stat prediction along, Apple is set to introduce a new iPod that will offer the same touch screen interface as the iPhone.


http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article2373519.ece

September 3, 2007

Apple likely to introduce new iPod with large touch screen

Rhys Blakely

Apple is expected to unveil a revamp of its iPod line on Wednesday with the launch of a long-expected full or wide-screen, with touch control, version of the digital music player that is designed to bolster the group's reach in video.

European journalists have been summoned by the California-based company to attend a briefing at the BBC's headquarters in London. The assembled reporters are to view a live broadcast of a presentation given by Steve Jobs, the Apple chief executive.

David C. Bailey, an analyst with Goldman Sachs analyst, said: "The product announcement is likely to include a full lineup of revamped iPods, with significantly greater functionality at current price points, including the much-anticipated full-screen video iPod."

Mr Bailey believes that a new line of iPods will boost demand for the gadget from Goldman's present forecast of about 19.8 million units for Apple's key first quarter - the reporting period that covers Christmas. However, that still suggests that demand for iPods will be flat, at best, compared with the same period last year, when Apple sold about 21 million devices.

In the middle of last year, Apple's quarter-on-quarter iPod sales dipped for the first time since the player's debut in 2002, a decline blamed on the group's failure to release new versions. Although the timing of the launch suggests that Apple is determined not to fall into the same trap again, the company faces other hurdles in replicating its success in the music market - which it dominates - in video.

It emerged last week that NBC Universal had decided not to renew a deal under which its programmes were sold on iTunes, Apple's online media store. It is understood that NBC had demanded more control over the pricing of its content but was rebuffed. NBC shows, which include Heroes, had accounted for about 40 per cent of television downloads on iTunes.

The news came only hours after Apple's launch of the TV download site in the UK - an event blighted by complaints from British consumers that they were being charged about twice as much as their American peers per episode. Apple also faces competition from rival download and "catchup" online services from broadcasters including the BBC and Channel 4.

The pack of iTunes' rivals in music soon will include Amazon, the largest online retailer, which is expected to launch a download service this month.


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