[opendtv] News: Three-Net Revs Up 12.1%
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 2 Mar 2005 06:59:23 -0500
http://www.broadcastingcable.com/article/CA507715.html?display=Breaking+News&referral=SUPP
Three-Net Revs Up 12.1%
By John Eggerton -- Broadcasting & Cable, 3/1/2005 3:21:00 PM
Three-network ad revenues in 2004 were up 12.1% to $11.727 billion
over 2003, according to Ernst & Young figures just released by the
Broadcast Cable Financial Management Association.
That's their best collective performance in four years, according to
BCFM President Mary Collins. That would make sense, since she
attributed it primarily to the summer Olympics and the presidential
campaign. Both the fourth quarter and the year were up from four
years ago.
Spending in the news category was only up 14% in the fourth quarter
over 2003 and down by $78 million (36%) in the fourth quarter from
four years ago, which BCFM attributed to the strategy of targeted
buys in swing states this time around.
For the year, Olympics helped drive the biggest gain by category, a
47% jump for sports programming, followed by the a.m. daypart, up 13%
and news, 7.4%. For the year, prime time was up 4.6%.
Fourth-quarter revenues were up only 2.8% over the same period in
2003. news led the way with the biggest increase at 14%, followed by
sports, up 10.8%. Offsetting those gains were prime time, down .3%;
late night, down 5.5%, and children's, down 15.3%
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