[opendtv] Re: News: Leno Will Stay At NBC In Prime Time
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 11 Dec 2008 14:34:03 -0800
No, you aren't paying attention. Tom was whining about content owners
putting the content they own on pay tv networks and taking them from
broadcasting. That doesn't apply here, as the NFL, NCAA (et al), NHL,
NASCAR DON"T OWN BROADCAST STATIONS OR TV NETWORKS.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Craig Birkmaier
Enviado el: Thursday, December 11, 2008 6:44 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: News: Leno Will Stay At NBC In Prime Time
At 4:26 PM -0800 12/10/08, John Willkie wrote:
>Are you easily confused? It seems so.
>
>This isn't content owners migrating content they own from free ota networks
>to cable networks they own. It's -- to be clear and speak in small words
--
>content licensors moving content to networks that will pay them more money
>for their niche content than general-interest advertiser-supported
networks.
>
Seems you are easily confused.
ABC and ESPN are both owned by Disney. If Disney wanted to keep most
live sports on ABC they could easily do so. However, by bidding more
through ESPN, they accomplish two major goals:
1. They enhance the ESPN product, providing the incentive (need) for
people to subscribe to cable or DSB, where they can collect about $3
per month in subscriber fees.
2. They free up inventory on ABC, where they can still draw an
audience that is typically as large as for most sporting events.
Regards
Craig
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