[opendtv] Re: News: Consumers Still Wary Of UK Digital TV
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 15 Apr 2004 09:25:15 -0400
I will never understand the argument that in a country which pays GBP 212
(US$ 215.74, 180.81 Euro) EACH AND EVERY FRIGGIN YEAR just for the
privilege of watching television would balk at an additional one time
purchase of GBP 40 for an STB.
And these =20s at the end of Craig's postings are driving me nuts.
Cheers,
John Shutt
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
> In another best-case scenario, the price of=20
> =46reeview receivers would drop to around GBP20=20
> (30.4 euros or US$36.7). According to Ofcom, this=20
> pricing could spur impulse purchases. However, if=20
> these receivers were to stay at the GBP40 (60.8=20
> euros or US$73.4) price point, they would be=20
> unlikely to become impulse purchases. Along these=20
> lines, the prices of IDTVs (Integrated Digital=20
> Televisions) also would fall considerably,=20
> becoming the main purchasing option for consumers=20
> looking for new TV sets. If price points remain=20
> high, the transition to digital would slow=20
> further.
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