[opendtv] Re: News: Cable Victorious in Sweeps
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 25 Mar 2005 09:36:40 -0500
Let's keep in mind this may not signal a cable dominated world so much
as a content cartel dominated one, or both. The same companies that own
the OTA networks also own the stations that dominated the sweeps so they
can place the best content on either cable or OTA depending upon the
terms they can negotiate vs the apparent benefit.
I'm still predicting it will be the network owning companies that put
the final squeeze on OTA. And those 5 companies could also provide
strong support for LPTV or mobile TV if they ever felt like it someday.
- Tom
Craig Birkmaier wrote:
> "The end of the broadcast-dominated world is in place. Unless
> something incredibly extraordinary happens, broadcast will never win
> another sweeps."
>
> Jack Wakshlag
> Turner Research
>
> Maybe now we can put to rest the notion that the broadcast networks
> still control the TV audience. Once again, cable networks are winning
> the ratings wars as the broadcast network audience continues to
> decline. And they are doing it with original content...
>
> Regards
> Craig
>
>
> Cable Victorious in Sweeps
>
> By Anne Becker -- Broadcasting & Cable, 3/23/2005 5:14:00 PM
>
> Cable beat the seven broadcast networks in February sweeps for the
> first time ever, notching a 49.4 household share in prime
> time compared with broadcast's 48.6. Cable is on par to win its
> second straight broadcast season with a 51.8 share this season to
> date, compared with broadcast's 45.7, according to Turner Research
> analysis of Nielsen Media Research numbers.
>
> "The final story in this chapter has closed," said Turner Chief
> Research Officer Jack Wakshlag in presenting the company's quarterly
> ratings to reporters. "The end of the broadcast-dominated world is in
> place. Unless something incredibly extraordinary happens, broadcast
> will never win another sweeps."
>
> Sci Fi Channel posted the top two new ad-supported cable originals in
> the first quarter of 2005 to date, with new episodes of Battlestar
> Galactica and Stargate Atlantis averaging 1.77 and 1.58 million
> viewers in the 18-49 demo, respectively. MTV's My Super Sweet 16,
> Spike's Ultimate Fighter and A&E's Dog the Bounty Hunter rounded out
> the top five, averaging 1.5, 1.27 and 1.12 million 18-49s with new
> episodes.
>
> The top returning cable shows this season are FX's The Shield
> (averaging 2.34 million viewers 18-49 with new episodes - up 16% from
> last season), MTV's Real World XV (2.04 million viewers 18-49 - down
> 26% from last season) and USA's Monk (2.03 million viewers 18-49,
> down 2% from last season).
>
>
>
>
>
>
>
>
>
> ----------------------------------------------------------------------
> You can UNSUBSCRIBE from the OpenDTV list in two ways:
>
> - Using the UNSUBSCRIBE command in your user configuration settings at
> FreeLists.org
>
> - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
> unsubscribe in the subject line.
>
>
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
