[opendtv] News: Broadcasters Say Key to Survival Relies on Localism

Broadcasters Say Key to Survival Relies on Localism
January 27, 2005 12:00am


  Warren Publishing's COMMUNICATIONS DAILY is reporting that 
broadcasters at the NATPE conference are saying that local content is 
the only thing that will keep broadcasters alive in today's 
competitive environment. "

  The story relates that the key to broadcasters' longevity as an 
information source is how they deliver the news, the broadcast 
executives said.

  The report concludes:  For over-the-air TV to survive, broadcasters 
must embrace these new technologies, while focusing on local content, 
Swanson said. The problem is that many stations don't have the 
programming staff to focus on local coverage, after 1980s downsizing, 
he said. "I think it would be advantageous if we focus on developing 
our own programming," Swanson said.
 
 
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at 
FreeLists.org 

- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts: