[opendtv] Nearly 4 Million Still Unprepared for DTV Transition
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 10 Apr 2009 15:44:12 -0400
I hope that Commissioner Copps notices that in the digital-only markets
they mention, virtually EVERYONE is ready for DTV (everyone that needs
to be, presumably). Amazing how that happens.
The stat I would be most interested in would be, what is the perecentage
of OTA-only households now, in the Providence and Hartford markets?
Bert
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http://www.tvtechnology.com/article/77980
Nearly 4 Million Still Unprepared for DTV Transition
04.09.2009
According to Nielsen's latest figures, approximately 3.8 million, or 3.4
percent of U.S. households remain completely unready for the transition
to DTV, scheduled to take place June 12. This is an improvement of more
than 260,000 households just within the past two weeks. An update from
two weeks ago showed roughly 350,000 homes preparing for the transition.
The total percentage of households unprepared for the DTV transition has
been cut in half since December's estimate of 6.8 percent.
The majority (6.2 percent) of those 3.8 million unprepared households
are African American, according to Nielsen, followed by Hispanic
households at 5.6 percent, and Asian households at 4.4 percent.
Interestingly enough, with all the attention paid to assisting senior
citizens-considered among the most vulnerable of broadcast only
consumers-Nielsen shows that only 1.8 percent of households headed by
persons aged 55 and older are unprepared, compared to 6.3 percent of
households of 35 years of age or younger.
Among the 56 metered markets, which represent approximately 70 percent
of all U.S. TV households, Albuquerque-Santa Fe remains the "least
ready" market with 9.4 percent completely unprepared. Dallas-Ft. Worth
and Houston are next with 6.3 percent of TV households not yet ready.
According to Nielsen, the Providence-New Bedford market-the largest DMA
where all broadcasts stations are now digital only-was listed as
"completely ready;" the Hartford-New Haven Conn. DMA follows with less
than 1 percent of OTA households unprepared for June 12.
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