I believe the time is ripe for several events to coincide in a serendipitous way: 1: ATSC 2.0 needs to become a broadcast standard that allows variable bitrates vs. robustness, selectable by each broadcaster. 2. ATSC 2.0 needs to be able to use a wider bandwidth, 7 MHz instead of 6 MHz in order to increase robustness without sacrificing current ATSC 1.0 payload capacity, or to increase capacity without sacrificing current ATSC robustness, at the broadcaster's discretion. 3. ATSC 2.0 needs to be able to work on adjacent channels, given equal power and co-located transmitters. 4. Craig's long standing idea of a Spectrum Utility needs to arise so that each market will have a single co-located transmission site using a swath of contiguous bandwidth for that market's TV stations. Either each station can maintain their own transmission plant and share in the tower and antenna costs, or a third party can build and maintain the transmission facilities and lease spectrum to broadcasters (utility model.) Each licensed station will be guaranteed a 7 MHz slice of the utility's bandwidth, with the modulation constellation, code rate, and guard interval (or ATSC 2.0's equivalent) set by each broadcaster. 5. An STB 2.0 coupon program would be created, funded by spectrum sales resulting by the newly packed TV bandwidth in each market. It'll never happen, of course. We now return you to your regularly scheduled OTT debate. Regards, John ----- Original Message ----- From: Craig Birkmaier http://www.broadcastingcable.com/news/currency/moonves-doesnt-rule-out-selling-spectrum/136279 Moonves Doesn't Rule Out Selling Spectrum