[opendtv] Re: HD Radio chip marks SiPort's recovery
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 11 Mar 2009 09:45:50 -0500
At 2:37 PM -0400 3/10/09, Manfredi, Albert E wrote:
Coolness.
An all new, low power (110 mW), tuner to baseband, single chip receiver
for HD Radio. I think what makes this significant is not just that HD
Radio can now go portable, but also that it will now be available,
presumably, on the cheap. Just what it will take to make HD Radio
ubiquitous.
You will probably see this chip, or something like it, in the next
generation of iPods.
The main target is what can be received via the digital sidebands,
which can carry a wide variety of data services. This is probably the
reason for the separation of the AM tuner...
The real future of HD radio is in the bits, not the primary analog
service. The FM band is better suited to delivering bits reliably.
The radio industry is desperately looking for new sources of revenue,
and companies like Apple and Google are looking for ways to get their
bits to mobile devices. Could be a very interesting way to buy music.
Regards
Craig
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