[opendtv] Business leaders 'demand video on the move'

The hyperbole that passes as news often confuses growth with comparative
use levels. This piece shows that just because many might use mobile
media does not mean that this is the prevalent mode of consumption. Or
that it will become so in the future, necessarily.

Bert

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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=3298

Business leaders 'demand video on the move'

A consumer behaviour study by Ericsson and CNN has revealed that
international business leaders are increasingly accessing the internet
while on the move.

The survey, carried out amongst CNN's online audience, also showed that
73% are sharing user-generated video content. As a possible result of
the growing number of social networking sites enabling video sharing,
16% of respondents are sharing user-generated video content are doing so
with other digital community members.

67% of those surveyed say their TV viewing on a PC has increased in the
past three to four years and almost a quarter (23%) say their TV viewing
on mobile devices has increased over the same period. Flexibility (71%)
or the desire to catch up on missed content (51%) were cited as the main
reasons for watching TV content on the PC.

According to the survey, television remains the most popular viewing
device for CNN's audience. 35% watched their television set for more
than 10 hours a week, whereas viewing for this length of time is
considerably lower for PC (9%) and mobile devices (5%).

DTG Staff 11.03.2009
 
 
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