[opendtv] Re: FCC Opens TV Spectrum for Broadband Use

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 3 Dec 2010 07:40:57 -0500

At 3:45 PM -0500 12/2/10, John Shutt wrote:
My question has always been, how does Freeview get away with it? How do they offer, FOTA, channels that demand $1 per sub from American cable providers? My pat answer has always been that they are indirectly subsidized by the UK's TV License Fee providing the underlying broadcasting infrastructure.

The license fee ONLY covers the content provided by the BBC. I believe the operating costs for the Freeview infrastructure are paid by the content providers. In this sense, it is probably true that the license fee does pay the service fees for the BBC channels. The following link describes the rules for service providers:

http://www.freeviewnz.tv/images/uploads/file/Freeview%20Service%20Provider%20Code%20of%20Practice_May10.pdf

In essence, services providers are paying significant carriage fees to be on Freeview. Several recent network additions brought on the order of $40 million pounds per channel/per year in service fees.

If not, then how do they do it?

Clearly they give the content away and pay the service fees because this is a very efficient way to reach eyeballs for advertisers. Remember, the U.S. Broadcast system produced very large profits for the networks, for decades, with noting but advertising revenues.

What happened here in the U.S. is that government supported oligopolies have been allowed to create second revenue streams and to use their monopoly power to continually increase the cost for those who choose to use an MVPD service. It is also noteworthy that a huge amount of the subscriber fees flow to the content providers, Hollywood and the sports franchises, and in turn to the talent. Where else in the world can one get paid $1 million per episode as an actor, or mutiple millions per season to play games with a ball...

Cutting the salaries down to size for these content industries may be as difficult as cutting the size of the Federal deficit.

Regards
Craig


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