[opendtv] Consumers also want to watch TV programs on their mobile


NOKIA PRESS RELEASE August 30, 2005

Consumers also want to watch TV programs on their mobile

Espoo, Finland - Results announced today from one of the world's 
first commercial mobile TV pilots in Helsinki, Finland reveal the 
popularity and willingness to pay for mobile TV services, underlining 
the potential of this exciting new mobile application. 41% of pilot 
participants would be willing to purchase mobile TV services and half 
thought that a fixed monthly fee of 10 euros was a reasonable price 
to pay. Over half (58%) said that they believed broadcast mobile TV 
services would be popular.

Digita, Elisa, MTV, Channel Four Finland (Nelonen), Nokia, 
TeliaSonera Finland and YLE jointly conducted the pilot in Finland 
between March and June 2005 with 500 users accessing mobile TV using 
the Nokia 7710 smartphone and DVB-H technology.


Content is king

According to the pilot results, pilot participants not only wanted to 
watch familiar program offerings, but they would also welcome mobile 
TV content that is suitable for short and occasional viewing. 
Familiar programs available through national Finnish television 
channels proved to be the most popular followed by sports and news 
channels (CNN, BBC World, Euronews). The Ice Hockey World cup games, 
the San Marino and Monaco Formula One as well as the UEFA Champions 
League match between Liverpool and AC Milan were among the top 10 
programs viewed during the pilot.


Viewing patterns

In general, mobile TV users spent approximately 20 minutes a day 
watching mobile TV, although more active users watched between 30 to 
40 minutes per session. Participants also watched mobile TV at 
different times than traditional TV peak hours.

Mobile TV was most popular while traveling on public transport to 
relax or to keep up to date with the latest news although it also 
proved popular at home for entertainment and complementing 
participants' main TV watching.

...

http://press.nokia.com/PR/200508/1008920_5.html

 
 
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