[opendtv] Re: Consumers also want to watch TV programs on their mobile

wow!  they'll pay 14 bucks a month for mobile tv?  Sad to say, this will be
the deathknell of mobile TV, since the operators are figuring they'll be
able to make more than that for a half-hour of continuous watching, and
charge many people for the "individualized" streams.

John Willke
----- Original Message ----- 
From: "Monty Solomon" <monty@xxxxxxxxxx>
To: <undisclosed-recipient:>
Sent: Tuesday, August 30, 2005 5:14 AM
Subject: [opendtv] Consumers also want to watch TV programs on their mobile


>
>
> NOKIA PRESS RELEASE August 30, 2005
>
> Consumers also want to watch TV programs on their mobile
>
> Espoo, Finland - Results announced today from one of the world's
> first commercial mobile TV pilots in Helsinki, Finland reveal the
> popularity and willingness to pay for mobile TV services, underlining
> the potential of this exciting new mobile application. 41% of pilot
> participants would be willing to purchase mobile TV services and half
> thought that a fixed monthly fee of 10 euros was a reasonable price
> to pay. Over half (58%) said that they believed broadcast mobile TV
> services would be popular.
>
> Digita, Elisa, MTV, Channel Four Finland (Nelonen), Nokia,
> TeliaSonera Finland and YLE jointly conducted the pilot in Finland
> between March and June 2005 with 500 users accessing mobile TV using
> the Nokia 7710 smartphone and DVB-H technology.
>
>
> Content is king
>
> According to the pilot results, pilot participants not only wanted to
> watch familiar program offerings, but they would also welcome mobile
> TV content that is suitable for short and occasional viewing.
> Familiar programs available through national Finnish television
> channels proved to be the most popular followed by sports and news
> channels (CNN, BBC World, Euronews). The Ice Hockey World cup games,
> the San Marino and Monaco Formula One as well as the UEFA Champions
> League match between Liverpool and AC Milan were among the top 10
> programs viewed during the pilot.
>
>
> Viewing patterns
>
> In general, mobile TV users spent approximately 20 minutes a day
> watching mobile TV, although more active users watched between 30 to
> 40 minutes per session. Participants also watched mobile TV at
> different times than traditional TV peak hours.
>
> Mobile TV was most popular while traveling on public transport to
> relax or to keep up to date with the latest news although it also
> proved popular at home for entertainment and complementing
> participants' main TV watching.
>
> ...
>
> http://press.nokia.com/PR/200508/1008920_5.html
>
>
>
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