[opendtv] Re: Broadcasters Warn of Apocalypse in Dish's Ad-Skipping Service
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 29 May 2012 19:38:21 -0500
Craig Birkmaier wrote:
>> Wow! Absolutely NOTHING could be better than broadcasters and/or
>> TV networks becoming disenchanted with MVPDs. Perhaps they'll
>> figure out why Internet distribution, along with umwalled OTA
>> distribution, is more to their advantage.
>
> You still don't get it.
>
> This is all theater designed to make the regulators think that
> there's is no collusion between the distributors and the content
> producers.
I'm crushed, then.
> Broadcasters LOVE the MVPDs because of the second revenue stream
> they collect from subscribers. They no longer need to depend on
> ads to pay for the content
Wait, Craig. If they lose the ads, they're down to just one revenue stream. The
whole point of their bitching was that they were seeing the dual revenue stream
go away, right? If people can store an entire week's worth of TV programming,
then block all ads, how long would it take for advertisers to wake up?
> 1. Reduce the number of ads significantly
Agree! Fox tried that, initially, during "Fringe." They should have kept it up.
> 2. Embrace new technologies that allow for the targeting of ads to
> consumers - something that is now commonplace with web advertising.
They do this with online content, but more than a few times it gets all screwed
up. Sometimes the ads are all black. Sometimes the stream freezes entirely, and
you have to go back to the beginning. And most of the time, the few online ads
are repeated over and over and over again.
> 3. Allow MVPDs to offer rebroadcasts of their programs WITHOUT ADS for
> a nominal fee - no more than 25 cents.
Instead, they continue to demand the extra fee AND the ads. Fox allows MVPD
subscribers to view the online content quickly, same day or next day, WITH the
ads. And the rest of us get to wait 8 days, and watch online also WITH the ads.
So as usual, they prefer ads no matter what.
Bert
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