[opendtv] Re: Broadcasters Warn of Apocalypse in Dish's Ad-Skipping Service
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 29 May 2012 17:43:34 -0400
At 2:30 PM -0500 5/29/12, Manfredi, Albert E wrote:
http://www.wired.com/threatlevel/2012/05/ad-skipping-lawsuit/
Wow! Absolutely NOTHING could be better than broadcasters and/or TV
networks becoming disenchanted with MVPDs. Perhaps they'll figure
out why Internet distribution, along with umwalled OTA distribution,
is more to their advantage.
You still don't get it.
This is all theater designed to make the regulators think that there
is no collusion between the distributors and the content producers.
Broadcasters LOVE the MVPDs because of the second revenue stream they
collect from subscribers. They no longer need to depend on ads to pay
for the content - with the second revenue stream they can keep riding
the ship down until the advertisers say enough.
If broadcasters were really serious about maximizing the
effectiveness of their ads they would:
1. Reduce the number of ads significantly - take them back to the
levels during the golden age of TV when they only had one revenue
stream. (i.e. no more than 6 minutes per 1/2 hour of programming.
2. Embrace new technologies that allow for the targeting of ads to
consumers - something that is now commonplace with web advertising.
This would allow broadcasters to charge more for less intrusion;
3. Allow MVPDs to offer rebroadcasts of their programs WITHOUT ADS
for a nominal fee - no more than 25 cents.
Anyway, an optimistic turn of events, IMO. A good balance to the
greedy notion requiring an MVPD subscription to view online
content!! For every action, there is an equal and opposite reaction.
Ain't classical physics great?
Except that the laws of physics are suspended in Washington - The
politicians continue to prop up the election channel...
Regards
Craig
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