. . FOOD DRINK NUTRITION DIET: RESTAURANTS : BUSINESS: RATING SERVICES : BUSINESS: ACQUISITIONS MERGERS : BUSINESS: CORPORATONS: NAMED CORPORATIONS: GOOGLE, ZAGAT: Google Wants Seat at Dinner Table with Zagat Buy . . Google Wants Seat at Dinner Table with Zagat Buy By Ian Paul PC World September 10, 2011 6:57 AMhttp://www.pcworld.com/article/239821/ google_wants_seat_at_dinner_table_with_zagat_buy.html
. A shorter URL for the above link: . http://tinyurl.com/3me2luf . .Googles acquisition of Zagat -- a trusted source of restaurant, hotel and destination reviews -- shows the Internet search leader means business about creating and maintaining original content in a way it hasn't before.
.The recent deal means Google is no longer just aggregating content from other sites, but rather is collecting data and then making a judgment call based on the input it receives.
.That could cause trouble since Google will be the company behind potentially negative or lackluster reviews from a highly trusted source. But on the whole, the two companies seem to be a perfect fit.
. They are both big on aggregation and crowdsourcing. .Zagat aggregates information and opinions collected from users and then creates a valuable dataset that it can turn around and sell to others. Zagat guides offer vital information and ratings on restaurants, hotels, tourist attractions, and activities in more than 100 countries based on annual surveys of more than 350,000 consumers worldwide.
.That information could help Google be the uncontested go-to place online for local information. Watch out, Yelp, Facebook Place Pages, OpenTable, and maybe even Groupon and Living Social. After a rumored failed bid to buy Yelp nearly two years ago, Google means business this time with its deal with Zagat, which was founded by Nina and Tim Zagat.
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