From broadcasting to narrowcasting: an eco-comedy short film competition. The theme is how to deal with poop from 7 billion people on a planet facing stressed resources, especially water. Enter the composting toilet. Composted poop would also be a solution to chemical fertilizers, especially as we run out of phosphorus for agriculture. One wonders if changes like this will add up at some point into a critical mass and stabilize the environment, even so late in the game. We need a Marlboro Man style advertising campaign (essentially propaganda) to make this desirable. The bathroom industry succeeded once before in making the daily shower a norm after WWII, to promote use of their products. Before then, no one took daily showers or baths because no one needed them. (I learned that on the History Channel). Likewise dry cereal never existed until Mr. Kellogg made it the breakfast norm. Now dry cereal is breakfast. So why not something that's helpful, like composting toilets? http://www.youtube.com/watch?v=t_pFAMSv6pM&feature=related