HOME BASED ONLINE MARKETING NEWS "Helping You To Be Successful Online" A e-zine publication of RWS Publishing Onlinesuccessstrategies.com October 5, 2002 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hello Subscribers, In Today's Issue 1. 5 Common Advertising Mistakes You Can Easily Avoid 2. Online Marketing Product Profile 3. E-Commerce Resources 4. Subscribers 2 Line Ads ************************************************** This exciting new monthly online report features cutting-edge marketing techniques and tactics, plus a monthly live chat session with Jay Levinson, streaming video, and a forum where all your questions will be answered by Jay. It's also the very first foray Guerrilla Marketing has made into the world of active team marketing. If we could show you exactly how to generate big profits on a small budget (no matter what business you're in) would you be willing to spend just 28 minutes a month learning them? What if we would also throw in free personal help from the greatest marketing mind in history and his team of hand-picked Guerrilla Marketing Coaches? What if we told you we'd let you TRY IT FOR FREE? http://onlinesuccessstrategies.com/gmb ************************************************** 1. This Weeks Success Article 5 Common Advertising Mistakes You Can Easily Avoid Copyright 2002 Bob Leduc These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them. 1. STOP AND GO ADVERTISING Many businesses reduce their advertising when they are getting plenty of sales. Then they increase their advertising when sales decline. This pattern of stop and go advertising creates a repeating cycle of high sales volume and low sales volume. It also prevents the business from growing. Develop and follow a plan of regularly scheduled advertising regardless of your sales volume. Continuous advertising produces steady growth. It also reduces the time you have to spend on making advertising decisions. 2. ONE SHOT ADVERTISING Businesses often devote all of their advertising efforts to attracting new customers. But they devote little or no effort to cultivating these prospects for future sales. Most prospective customers will not buy the first time they hear or see your sales message. But many will buy later if you follow up with them. Your follow up can be as simple as contacting them periodically with a new offer. TIP: Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. 3. COPYCAT ADVERTISING Businesses often copy their competitors advertising ideas. This can be effective for a short time. But results quickly decline as more and more competitors copy the same idea. Instead of copying your competitors advertising ideas, improve on them. Create something better - something your competitors cannot copy. For example, give your customers a reason to buy from you instead of from a competitor. This can be as simple as including a unique bonus only you can offer - or providing the personal attention your competitors are not willing or able to provide. 4. SCATTER SHOT ADVERTISING Many businesses get poor results from their advertising because they reach too many prospects with little or no interest in what they are selling. This often occurs because they choose the cheapest advertising instead of looking for low cost targeted advertising. Take some time to research and plan your advertising efforts. Look for ways you can reach concentrations of prospects likely to be interested in your product or service. Then design your message to appeal specifically to their interests and needs. TIP: Look for alternative media your competition may be overlooking. For example, many online marketers have started using direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass the heavy competition online. 5. SELF FOCUSED ADVERTISING Advertisers often promote facts about themselves or their products in their advertising. But facts don't sell. Benefits sell. For example, which of the following has more impact? 1. "We provide complete marketing services for starting your own business" 2. "No more time clock. Work when you want. Take long vacations" The first focuses on the company and describes the service it provides. It's boring and unattractive. The second focuses on the benefit provided by that service. It attracts attention and creates excitement - and generates more sales. These 5 common advertising mistakes cause you to lose sales How many are you making? Apply the information revealed in this article to avoid these mistakes - and maximize the results you get from your advertising efforts. --------------------- Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@xxxxxxx Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV ************************************************** Sponser 2 After 2 years of planning ... ... THE STORM HAS ARRIVED Lead Lightning has the biggest names in marketing involved! Heavy Hitters like: Brian Garvin, Jennifer Ambrose, Fred Stege, Jerome Chapman, Hans Park, Bob Wilson, and many more! Don't wait on this one. As you will soon discover, the tools that Lead Lightning offers are 1) the best investment you will ever make 2) the easiest product package you'll ever promote http://www.leadlightning.com/index.php/rwspub ************************************************** 2. Marketing Center I'm always looking for tools and resources to help increase your profits even more. Did you know we've paid out over $198,841.69 in affiliate commissions to date? Yep! And some affiliates are getting hefty checks this month. If yours isn't yet pay attention to these 2 powerful resources revealed here... Here's the story about the first one... A couple months ago I was contacted by a trusted source on the Web. He wrote, "Please just take a peek at the website, it's nothing like what you're used to. It may change affiliate marketing forever." "Yeah right", I thought to myself. But I checked it out and I definitely saw the incredible possibilities it held for many affiliates. 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Take a look - you'll be glad you did Check out all the details here: http://onlinesuccessstrategies.com/affiliatemistakes Internet Marketing Center http://onlinesuccessstrategies.com/imc.htm ************************************************** 3.This Weeks E-Commerce Resources The Storm Is Here..Superior Autoresponders, Ad Tracking Reminders and More...Lead Lightening means Income for you. http://onlinesuccessstrategies.com Here's a little piece of information that I think you will enjoy - it's titled "How To Create Automatic Money Machines On The Internet". This full 7 letter series shows you how to do it - for free! http://www.thewarriorgroup.com/cgi-bin/warriors.cgi?2396 Is Making A Living Online Possible?"You bet it is. Jim Daniels has been doing it for years.Click below for a "free five-page web-based guide" toMaking a Living Online. Just kick back, let it all soakin, and you'll be on your way. http://www.make-a-living-online.com/d0804 ARE YOU A SKEPTIC? You wouldn't be the first to think that SFI is "too good to be true.""Well, don't take our word for it! You can now read what HUNDREDS of people from all over the world are saying about SFI products and the SFI income opportunity. Go to: http://onlinesuccessstrategies.com/sfi.htm ************************************************** 4. Subscribers 2 Line Ads (Support our readers. Send your 2 line ad to editor@xxxxxxxxxxxxxxxxxxxxxxxxxxx subject=2 line ads) Promote Or Die...That's life with an online business http://onlinesuccessstrategies.com/promotefree.htm How Ordinary People Make with Home Business http://onlinesuccesstragegies.com Are You Serious About Improvng Your Lifestyle? We want only those seriously committed to improvingtheir lifestyle.http://www.rockett.info FREE Newsletter shows you how to become a $100,000 earner: http://www.quickinfo247.com/2698063/FREE ***************************************************** Thanks for reading Home Based Online Marketing News! Please send this on to friends and business associates. This FREE ezine is sent to those who have requested it. To unsubscribe mailto:hbomn-request@xxxxxxxxxxxxx (C) Copyright 2002 RWS Publishing Roger Schoenwald rwspub@xxxxxxxxxxxxxxxxxxxxxxxxxxx Guide to Online Profits http://onlinesuccessstrategies.com publisher@xxxxxxxxxxxxxxxxxxxxxxxxxxx __________________________________________________ Do you Yahoo!? Y! Web Hosting - Let the expert host your web site http://webhosting.yahoo.com/